this post was submitted on 03 Jul 2023
114 points (100.0% liked)

Technology

37705 readers
7 users here now

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 2 years ago
MODERATORS
remington
alyaza
TheRtRevKaiser
gyrfalcon
rs5th
coldredlight
Los
SemioticStandard
TheRtRevKaiser@kbin.social
114
Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)
submitted 1 year ago by trashhalo to c/technology
37 comments fedilink hide all child comments
 
  • Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
  • The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
top 36 comments
sorted by: hot top controversial new old
[–] pork_slam 64 points 1 year ago (2 children)

Their using a women to be their fall guy. Kinda like what reddit did. Watch her leave after a few months. I think elon should have kept his mouth shut and not buy every company just cause. He should've stick with space ex and tesla and be a genius CEO, or what they were calling him. The guy is stupid.

[–] TechyDad 71 points 1 year ago (5 children)

The only reason that he seemed like a "Genius CEO" with SpaceX and Tesla was because those companies had layers of management dedicated to protecting the company from Musk.

If Musk marched into Tesla and decided that all Tesla cars should have eyeball shaped headlights, managers would tell him what a genius idea that was and that they'd get right on it. Then, they'd distract him with something else while the idea went in the trash can.

Twitter has no such management layer so every Elon Epiphany becomes Twitter policy no matter how bad or destructive it is. SpaceX and Tesla were successes despite Musk and Musk gained his "genius" reputation because those companies were able to filter out his idiocy.

[–] jherazob 14 points 1 year ago (1 children)

Yet reportedly he IS the cause for Tesla self-driving to be far inferior now to any competing company, fucker went against the advice of his engineers to save money on sensors, so not even those companies were safe from him, i wonder what fuckups are on SpaceX that we don't know of yet

[–] DJDarren 16 points 1 year ago (1 children)

Why couldn't Elon just busy himself with making a submersible to go see Titanic?

[–] tangentism 13 points 1 year ago* (last edited 1 year ago) (1 children)

Well, he did start on one to go into caves in Thailand but got distracted with calling the real hero a paedo!

[–] DJDarren 2 points 1 year ago

Perhaps we need to convince him how lame his little submersible is, and that it wouldn't have even gone as deep as the Titan.

[–] pork_slam 7 points 1 year ago

Dad, don't get me wrong. I don't think he's a genius. But yeah, with regard to the level of management in which he was buried in those companies - yeah, they greatly protected themselves from him.

I just find it such a waste that he could ruin the greater reach of people that twitter has and they are using a woman for it!

On top of being a stupid blabbering flog, he went on and become himself!

[–] swnt@feddit.de 5 points 1 year ago

That's an interesting perspective. Can you point to some evidence/etc. where I can read up on this situation with Tesla management "taking care" of musk?

[–] useful_idiot@lemmy.eatsleepcode.ca 2 points 1 year ago

I’m not convinced he ever really wanted to buy Twitter.

[–] SkepticElliptic 1 points 1 year ago

This Twitter thing is good for SpaceX and Tesla, since it keeps them out of the news. If this distraction didn't exist then those companies stock would be in the toilet since their products are garbage.

[–] ken27238 18 points 1 year ago

I believe the technical term is called the "Glass Cliff".

[–] luciole 59 points 1 year ago (2 children)

Apparently "hand-to-hand combat" means to meet in person. The corporate lingo is killing me.

[–] surtin 20 points 1 year ago (1 children)

Definitely thought she meant for the sales team to accost and hold advertisers at gun point. Funny thing for sure.

[–] Cowbob45 12 points 1 year ago (2 children)

Is it really hand-to-hand combat if guns are involved? They need maces,axes,swords and daggers to do this thing.

[–] surtin 5 points 1 year ago

The gun is for show. Company issued to give sales false confidence. The fun begins once the challenge is accepted.

[–] thingsiplay 1 points 1 year ago

Yes, if you shoot the hand.

[–] misguidedfunk 6 points 1 year ago

Instructions unclear, customer is filing charges.

[–] ken27238 39 points 1 year ago

When you have to make guarantees that their ads won’t appear with Elon’s tweets you know you’re kinda screwed.

[–] Azzamean 26 points 1 year ago

Staff can’t promise shit when Twitter is under the influence of Muskrat. Which is why they left to begin with.

GG

[–] twilightmeow 23 points 1 year ago (2 children)

buy ads on a platform that forces a login to just view tweets? That's some sudden change most people aren't prepared for. in my opinion many will stop going; how are they going to make this profitable?

[–] Pseu 2 points 1 year ago

It's kinda genius if you think about it. If advertisers are paying for views, then reducing viewership will allow all ad spaces to be filled. Musk is truly a 4d chess grandmaster. /s

[–] Liempong_pagong 2 points 1 year ago

Do twitter bots have to pay subscription also?

[–] Prox@lemmy.one 20 points 1 year ago

Could we (Twitter) be so out of touch? No, surely it is the advertisers who are wrong.

Yet another example of a mega corp acting like their poor decisions aren't the root of the problem.

[–] argv_minus_one 18 points 1 year ago

“GET OVER HERE and buy ads on Twitter!”

[–] Dandylion 16 points 1 year ago

Sales have fallen 59% in a year..... Musk took over 9 months ago.... weird coincidence.

[–] marshadow 14 points 1 year ago (1 children)

Fisticuffs? Blade weapons? ….oh. Face to face meetings. (Insert scene from Office Space where that nerdy-looking guy is driving in rush hour traffic playing “Damn It Feels Good To Be A Gangster” like it’s his anthem)

[–] ShinyBiscuit 7 points 1 year ago (1 children)

Nerdy-looking guy. You mean Michael B...Bolton!?

[–] DJDarren 11 points 1 year ago

Why should I change my name? He's the one who sucks.

[–] realitista@lemm.ee 13 points 1 year ago

Won't be long before this escalates into a full blown military conflict.

[–] krypt 13 points 1 year ago* (last edited 1 year ago) (1 children)

"Hand-to-hand combat" apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.

How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?

[–] trashhalo 11 points 1 year ago

The part I thought was interesting was the stat on advertising being down 59% I hadnt seen that stat before. less so the hand to hand combat.

[–] flip@lemmy.nbsp.one 10 points 1 year ago

Meanwhile: https://edition.cnn.com/2023/07/03/tech/australia-twitter-lawsuit-hnk-intl/index.html

[–] Hiccup@lemmy.dbzer0.com 4 points 1 year ago

I think this was the script of a bond movie once.

[–] cityboundforest 3 points 1 year ago

This feels like an r/NotTheOnion post

[–] AnarchoYeasty 3 points 1 year ago

Hand to hand combat? Why do I feel like she choose this phrasing to specifically change the narrative around this stupid Musk Zuckerberg cage match. Oh Elon ACTUALLY meant we are going to compete for advertisers or some shit.

[–] atheos@lemmy.atheos.org 2 points 1 year ago

That's only going to work if Musk abandons his foot in mouth management style.

load more comments
view more: next ›