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Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)

submitted 1 year ago by trashhalo to c/technology

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Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.

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[–] surtin 5 points 1 year ago

The gun is for show. Company issued to give sales false confidence. The fun begins once the challenge is accepted.