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Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)

submitted 1 year ago by trashhalo to c/technology

37 comments fedilink hide all child comments

Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.

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[–] surtin 20 points 1 year ago (1 children)

Definitely thought she meant for the sales team to accost and hold advertisers at gun point. Funny thing for sure.

[–] Cowbob45 12 points 1 year ago (2 children)

Is it really hand-to-hand combat if guns are involved? They need maces,axes,swords and daggers to do this thing.

[–] surtin 5 points 1 year ago

The gun is for show. Company issued to give sales false confidence. The fun begins once the challenge is accepted.

[–] thingsiplay 1 points 1 year ago

Yes, if you shoot the hand.