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Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)

submitted 2 years ago by trashhalo to c/technology

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Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.

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[–] twilightmeow 23 points 2 years ago (2 children)

buy ads on a platform that forces a login to just view tweets? That's some sudden change most people aren't prepared for. in my opinion many will stop going; how are they going to make this profitable?

[–] Liempong_pagong 2 points 2 years ago

Do twitter bots have to pay subscription also?

[–] Pseu 2 points 2 years ago

It's kinda genius if you think about it. If advertisers are paying for views, then reducing viewership will allow all ad spaces to be filled. Musk is truly a 4d chess grandmaster. /s