this post was submitted on 11 Jul 2023
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Microsoft wins FTC fight to buy Activision Blizzard

https://www.theverge.com/2023/7/11/23779039/microsoft-activision-blizzard-ftc-trial-win

From the article, quoting Judge Corley:

... the Court finds the FTC has not shown a likelihood it will prevail on its claim this particular vertical merger in this specific industry may substantially lessen competition. To the contrary, the record evidence points to more consumer access to Call of Duty and other Activision content. The motion for a preliminary injunction is therefore DENIED.

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[–] Glarrf@midwest.social 78 points 2 years ago (2 children)

The consolidation of the gaming industry will be just another tale of oligopoly in a capitalist society I guess. Yaaay.

[–] randomaside@lemmy.dbzer0.com 18 points 2 years ago (2 children)

We're heading towards the balkanization of all digital content, DRM is the method they will use to enforce their rule.

Piracy isn't just moral at this stage, you're obligated to participate as a means to resist.

[–] NightOwl@lemmy.one 6 points 2 years ago

Despite not pirating PC games due to not wanting to risk viruses I am very invested in the cracking scene, since they lead to positive outcomes of some companies removing DRM earlier if a crack comes out. Used to be they'd just be left in indefinitely. Thank you pirates.

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[–] kelvinjps 13 points 2 years ago (1 children)

The indie industry is also growing a lot these days

[–] UwixTheWizard 7 points 2 years ago (1 children)

Agreed, besides for a few companies in the triple A space the indie scene has grown so much to the point where I don’t feel like I’m missing out on great gameplay, stories, and/or graphics anymore.

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[–] lagomorphlecture 56 points 2 years ago (5 children)

Seriously though? They bought Bethesda and look what they're doing there. Now they get to add another massive developer as if they weren't already ridiculously huge? This monopoly stuff has to end. I don't just mean gaming either. Like 5 companies control our entire food supply. There can only be one internet provider in any area. It's insane.

[–] BartsBigBugBag@lemmy.tf 35 points 2 years ago

This is the inevitable conclusion to free-market based economies. The market will pick winners, and those winners will then have a capital advantage over all new entrants, allowing them to outcompete anyone they want, and to use their size to control the market at large. It’s literally built into the system. The attempts at reform we try are rolled back eventually, and we end up in the same place again. Ma Bell broke up, and for a while we had competition across the industry and innovation. Eventually, market leaders were picked, and we end up where we are now, with few options, and little difference between the ones we have.

[–] bermuda 11 points 2 years ago

Oligopoly, not monopoly. Monopoly implies there's just 1 company. In gaming there is far from one company.

[–] Whirlybird@aussie.zone 7 points 2 years ago

This monopoly stuff has to end.

Microsoft aren't a monopoly, especially in gaming. Even buying ABK they won't be even remotely close to a monopoly.

[–] argv_minus_one 5 points 2 years ago (1 children)

What did Microsoft do with Bethesda?

[–] ag_roberston_author 5 points 2 years ago (1 children)

Bought them and made their games Microsoft exclusives.

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[–] ram@lemmy.ramram.ink 5 points 2 years ago

MS isn't even top 2 in a hardware market of 3. They're not even top 4 in publishers either. Hardly a monopoly.

[–] Thalestr 27 points 2 years ago (6 children)

On one hand this just means further consolidation of an already oligopolic industry. On the other hand, Activision is a terrible company run by a terrible man, so it's not like things could get much worse.

[–] Erk@cdda.social 13 points 2 years ago

It's not really about Activision being bought though, it's about Microsoft buying them.

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[–] Hdcase 20 points 2 years ago (2 children)

As primarily a Playstation and Nintendo gamer, I think this acquisition is going to be 99% bad news for me. Oh well.

[–] CO_Chewie 9 points 2 years ago (5 children)

Can I ask why? Microsoft has a monetary incentive to push the games to other platforms wherever possible. Yeah they may hold a few back (see Starfield) to try and sell consoles but I don't expect them to withhold all. There were some interesting articles that this deal is more about the mobile gaming (King) rather than COD or other AB games.

As an Xbox and Nintendo owner I feel Sony/Nintendo have done more harm to the industry by reinforcing exclusives (both times and complete) than Microsoft. Wouldn't it be in Microsoft's right to do what the market leaders are doing and take advantage of exclusives to try and gain market share back? We also saw with testimony/discovery during the trial that Sony would often say one thing publicly and another internally. I think Sony only opposed this cause they wanted to stoke the fire of fandoms.

[–] BadlyDrawnRhino@aussie.zone 11 points 2 years ago

Microsoft are no longer interested in selling consoles necessarily, otherwise they'd be holding stuff back from PC as well. They're interested in getting people into their ecosystem through Game Pass.

And while I agree with you that Sony and Nintendo have used plenty of anti-consumer practices, Microsoft has also done so in the past and I think the only reason they've been more pro-consumer of late is because they've been the underdog for a long time now. I would be anticipating a change in their behaviour the more people they get to subscribe to Game Pass, and this Activision-Blizzard deal is a huge step towards that.

[–] Whirlybird@aussie.zone 4 points 2 years ago (7 children)

Exactly. Sony have spent years leveraging their market leading position to further put them in the lead via paying to keep content and games off Xbox. Their market position is their strength and they leverage it. Microsoft's strength is their financial power, and they're now finally leveraging it. Sony need to be pulled back to the pack and pulled in line with their anti-consumer practices. The more market share and dominance they get the worse they get for consumers, as they've shown many times.

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[–] chloyster 20 points 2 years ago* (last edited 2 years ago) (8 children)

I still don't understand all the people who are cheering this on. Why is consolidation of the industry a good thing. Is it really just because you want the games on gamepass?

Edit: in retrospect, I do agree I would be happy to see the leadership be ousted from acti-blizz. Since the merger is happening, I may as well see the good in it (if they are indeed getting ousted, that remains to be seen). I do think it is a worrying trend overall though

[–] Bowen 15 points 2 years ago (3 children)

It's less the focus on consolidation and more getting out the very problematic leadership from Activision (Bobby and his crew). Not that Microsoft is a bastion of progressive thought or leadership, but it's suspected they would be much less likely to have covered up things like the Cosby room, suicide due to harassment, or the theft of breast milk. Activision's leadership has some deep seated problems with sexism in general.

[–] pixel 11 points 2 years ago

Yeah this is how I feel. I don't think that stopping this merger is going to make triple a games a much less hyper-capitalistic hellscape but I feel like forcing a change of hands might mean better conditions for the abk devs, because from what I've heard from friends that have worked at Microsoft's studios they've got a decent track record for employee care. Nothing remarkable, mind, but if it gets the devs away from toxic hypermasculine leadership and also gives them more security to make better games, I'm willing to nod the merger along. ABK's games have long had a human cost that I'm not super keen to see them continue to pay yknow

[–] sludge 6 points 2 years ago (2 children)

is there any indication that microsoft intends to clean house?

[–] Bowen 8 points 2 years ago

Like @Lockely@pawb.social mentions, they did intend to clean house by dropping the board with a buyout.

I, personally, am not too bothered by the consolidation of game studios. There are plenty of AAA game developers and indie devs are filling other niches (and sometimes become AAA themselves). It's a different industry from something like making cars with high production costs and huge barriers to entry.

[–] Lockely@pawb.social 8 points 2 years ago

A ton of the shit comes straight from the board of directors, who will no longer have a board because MS is absorbing and buying out all shareholders.

We know Bobby is leaving for a fact as well, as he has a buyout clause in his contract.

Short term, this is excision of a cancer from the industry. Long term this kind of consolidation is bad for competition. I'll be happy when MS gets inevitably trust busted.

[–] chloyster 4 points 2 years ago

I think that's a fair perspective. The leadership there is very problematic and I would be glad to see them gone. I just hope the industry doesn't continue down this path

[–] Hdcase 4 points 2 years ago

People like my friend Dave, I guess. He's got Game Pass practically for life (bought through one of those insane 'convert all your Xbox Gold time to Game Pass for $1" deals) and he wants as many "free" games as he can get. Like Call of Duty, last time he bought a Call of Duty game was probably 10 years ago, but he's still very excited about the prospect of Call of Duty on Game Pass.

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[–] Spitfire@pawb.social 19 points 2 years ago (7 children)

So how long until Microsoft restricts all Activision or Blizzard games to being only on Xbox or PC?

[–] BigBananaDealer@lemm.ee 10 points 2 years ago (9 children)

im still waiting to play spider-man and god of war

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[–] crisisingot 7 points 2 years ago (6 children)

I think they might go the other way and use it as leverage to push Sony to release cross platform games

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[–] scrubbles@poptalk.scrubbles.tech 15 points 2 years ago

Boooo. Competition is always better in capitalism. Even Activision blizzard as terrible as they are, is competition. No one should be happy about this after how they've gobbled up a huge chunk of the gaming market.

How long until we're forced to log into these games with Microsoft accounts and pay for Xbox live

[–] araquen 11 points 2 years ago (5 children)

Normally, I would not be happy about this, but this is the exception. Even as a Mac gamer (and please don’t at me - I have had decades of sass coming from the PC community. Let me enjoy my platform. I get what I need) this is a win. Activision was always poison for Blizzard. At the bare minimum, Microsoft will enforce corporate HR standards - may not be awesome standards, but it’s a lot better than Activision turning a blind eye. And it’s in Microsoft’s best interest to support native Mac development where it exists (and while I don’t see Blizzard ramping up their Mac dev team to previous (if meager) levels, I expect that the games I enjoy will continue to work fine on my machine, which is a modest ask.

I mean, if Microsoft bent over backwards to prop up Apple in those dark days (and you could have concussed me with a feather when Gates announced MS was investing in Apple IIRC on stage during an Apple keynote) they’ll support other platforms.

Should all gaming fall under several big umbrellas? No. But getting the Activision Board and C-suite out of the “day to day” of studio development can’t hurt.

[–] jarfil 11 points 2 years ago (1 children)

From what I've heard, Blizzard's C-suite and company culture was already poison before Activision. I'm not sure Microsoft will care about much more than getting a profit out of the deal.

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[–] Anarkari 8 points 2 years ago

I'd like to see this go through just to get Bobby Kotick out.

[–] EvilColeslaw 7 points 2 years ago* (last edited 2 years ago) (8 children)

This is just the fight for the preliminary injunction. The FTC can still use antitrust proceedings to prevent/unwind the merger.

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[–] shon 4 points 2 years ago (4 children)

What kind of games does Activision Blizzard release besides the obvious ones? COD, WOW, and Diablo? I mainly buy indie games but I know those are giant series.

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[–] Liome@pawb.social 4 points 2 years ago (3 children)

It would be funny if sony decided to release their games for pc only for linux, just to spite microsoft.
Slim chance of it happening, but one can dream.

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