this post was submitted on 02 Nov 2023
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So this is some bollocks. Guess I'll be cancelling our plan since it's only used by two of us.

Current price $17.99/month, new price $32.99/month.

If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later... But close to doubling in one go is a no from me dawg.

Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.‌

To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don't make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.

Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP

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[–] bestusername@aussie.zone 43 points 1 year ago (1 children)

Got the same bullshit email, total dick move by Google and I'll be cancelling. It's just pure greed.

I'm be exploring the ad blocking and/or VPN options.

Google need to separate YouTube and Music.

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[–] Pyr_Pressure@lemmy.ca 41 points 1 year ago (3 children)

Jesus, how do they justify that price?

They charge more than Netflix yet they don't even make any of their own content?

[–] ChronosWing@lemmy.zip 5 points 1 year ago (1 children)

It's because you also get youtube music streaming included with it. If netflix had its own music streaming service bundled in their prices would be even higher than they are now.

[–] aksdb@feddit.de 5 points 1 year ago (1 children)

Music might really be their main problem. Basically every video has some music in it. If not in the foreground, then in the background. Even game soundtracks in Let's Plays are often under license. So the moment someone plays any such video, the content mafia comes around the corner with their baseball bats in hand collecting their tolls.

So I assume if they have to pay for music any way, they figured they might as well include a tailored music listening experience with Premium.

[–] ChronosWing@lemmy.zip 4 points 1 year ago (1 children)

No, it was honestly just a replacement for google play music.

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[–] Yerbouti@lemmy.ml 28 points 1 year ago (1 children)

I'm always amaze by the fact that all these streaming platform do is give you access to others content ( they dont create shit), but they get to keep 98.7% of the revenue, because.

[–] cobra89 4 points 1 year ago (2 children)

Because they're paying for the content?...

[–] Yerbouti@lemmy.ml 6 points 1 year ago
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[–] sphere_au@reddthat.com 23 points 1 year ago (1 children)

It's times like these when I'm glad I refused to even log into Google to view YouTube, let alone buy subscriptions. I also refuse to view downloading content (without logging in) that's freely available to be viewed as piracy.

These subscriptions are undoubtedly a rip-off. For those saying creators get a "cut", there's a reason why sites like Patreon exist. It's substantially better for creators if you subscribe to them directly that way and get your videos from Patreon. Same with Nebula etc. If I really had to pay then I'd do that (and do already for some stuff that was never on YouTube anyway).

You can get enough subs for the price of a YT premium to get plenty of content to watch, even if you don't want to subvert Google. So there's zero reason to throw money at them for this. None at all.

[–] lud@lemm.ee 6 points 1 year ago

I am not saying I like YouTube, but they are actually one of the best when it comes to paying their creators.

Pretty much every popular creator from other platforms (like tiktok) goes to YouTube once they are big and want to earn money.

And yes of course they earn more on Patreon, but if I recall correctly most YouTubers get most of their money from YouTube, because they have their biggest audience.

De-monitisation is a pretty huge problem for many though.

[–] roguetrick@kbin.social 18 points 1 year ago* (last edited 1 year ago) (5 children)

I'm curious what's driving this revenue rush at Alphabet. It almost feels like something internal, like they're trying to make it actually self sufficient based on cloud pricing.

[–] galoisghost@aussie.zone 19 points 1 year ago (1 children)

It’s not just Alphabet it’s cloud based companies across the board and basically VC money is drying up because it can be secured on 0% interest loans anymore

[–] roguetrick@kbin.social 6 points 1 year ago

Alphabet would be less impacted by interest rates or VC money since they're a megacorp. I'm curious if for them they are afraid of not being competitive enough if they get trust busted.

[–] Seraphin@pawb.social 14 points 1 year ago (1 children)

It's happening across a lot of industries, especially tech. During covid line went up very fast. Post-covid line stopped going up fast, but companies are desperate to keep it going up fast. Otherwise it would count as a slowdown in year-on-year growth and we can never ever have that (/s).

[–] been_jamming@lemm.ee 9 points 1 year ago (1 children)

Companies then: Let's make money!

Companies now: Let's make more money faster! Our graph of profit must concave up!

Companies 100 years from now: Let's increase the rate at which the rate at which our growth in profit increases increases!

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[–] yoz@aussie.zone 16 points 1 year ago (1 children)

People saying I'll cancel will not cancel. I've seen so many corp simps in the last few years that I lost faith in humanity

[–] catboss@feddit.de 5 points 1 year ago

But it's on the internet, it must be true!

[–] root@aussie.zone 15 points 1 year ago

Enshittification of youtube is definitely progressing very rapidly.

[–] 01189998819991197253@infosec.pub 14 points 1 year ago* (last edited 1 year ago)

I can't blame them. The fight to block adblockers is an expensive one, and they went all in on the fight. /s

Asshats.

E: adding the sarcasm mark, in case it wasn't obvious.

[–] retro@infosec.pub 13 points 1 year ago (1 children)

All prices seem to be going up around the board. I just got an email saying my Turkish Family Plan (via VPN) is increasing from TRY ₺59.99 to TRY ₺115.99. That's $3.29 to $6.36.

[–] pedroparamo@lemm.ee 5 points 1 year ago

I haven’t received the email but I guess I should expect that price hike. Thanks for the info

[–] No1@aussie.zone 13 points 1 year ago* (last edited 1 year ago)

Personally, I'm a fan of


For those who must have the official paid version, keep an eye on Ozbargain Youtube.

Free trials and/or VPN + subscribe overseas for a fraction of the price, eg Individual has been $2.34 a month via India, A$2.30 via Turkey

(this is before any potential price increases in those countries)

[–] SeatBeeSate@lemmy.dbzer0.com 12 points 1 year ago (3 children)

Revanced project, smart YouTubeTV and/or Smart YouTubeNext, ublock origin, and xManager for Spotify.

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[–] fine_sandy_bottom@aussie.zone 11 points 1 year ago (1 children)

Does this mean that for people who don't pay they're going to make the ads twice as annoying?

[–] CrowAirbrush@lemm.ee 5 points 1 year ago* (last edited 1 year ago)

Twice as frequent and half as skippable maybe.

It'll be like having visited a bad pornsite in the 90's and your screen will end up being ads stacked on top of ads.

Might be the end kf the platform if that actually happens, there's already an insufferable amount of ads as i keep getting these double ad blocks in a row.

[–] webghost0101@sopuli.xyz 11 points 1 year ago (11 children)
  1. selfhost jellyfin
  2. automatically download youtube videos based on a txt file with channel urls
  3. redirect youtube links to invidious for all other use case.
  4. never directly visit the youtube site ever again, depending on other service you use, no longer need a google account.
  5. no profit cause i never paid a dime but no regrets either.
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[–] Stumblinbear@pawb.social 10 points 1 year ago

For reference this is about $20 USD

[–] Nougat@kbin.social 10 points 1 year ago* (last edited 1 year ago)

It costs so much more to get the packets across the ocean, right?

[–] Deceptichum@kbin.social 9 points 1 year ago

I didn’t buy it in the first place because it was too expensive, this only further cements my never buying it.

Happily had Spotify for over a decade now and no issues paying a reasonable price there.

[–] FunderPants@lemmy.ca 9 points 1 year ago (1 children)

November last year the plan in CAD went from $17.99 to $22.99 a month, I took that because.i get a lot of use out of it. I haven't got an email yet but $46 a month will get it cancelled.

[–] Nath@aussie.zone 6 points 1 year ago (5 children)

We're talking about the family plan here, which gives you 5 individual accounts.

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[–] reverendsteveii@lemm.ee 9 points 1 year ago

nearly double the price for the same thing! this after disney raised prices, max downgraded service and kept prices the same, and disney is about to finish buying out hulu in order to, I'm sure, raise prices. Yarr!

[–] Faceman2K23@discuss.tchncs.de 8 points 1 year ago (1 children)

Yea it's a pretty crazy increase. time to VPN up and move the family plan to india or turkey.

[–] trk@aussie.zone 4 points 1 year ago (1 children)

What are the downsides of buying a plan from another country?

[–] Faceman2K23@discuss.tchncs.de 5 points 1 year ago

There's always the chance that your account gets blocked in some way, or perhaps even your payment processor flags it as fraudulent. so it is best to set up a new account entirely just in case.

Also, your music and some algorithm suggestions will get mixed up, but that tends to solve itself after a little while

[–] morrowind@lemmy.ml 7 points 1 year ago (2 children)

Well... I guess it helps creators at least.

Unless youtube changes their cut

[–] skribe@aussie.zone 10 points 1 year ago (11 children)

That's going into Google's pocket, not the creators'.

[–] Polar@lemmy.ca 7 points 1 year ago (6 children)

Why do Lemmy users spread lies?

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[–] morrowind@lemmy.ml 5 points 1 year ago (1 children)
[–] murtaza64@programming.dev 3 points 1 year ago (1 children)

I understand that revenue from a premium user's view is much higher for a creator than from a free user, but how would a 2/3 split work? Do you mean that YouTube uses 2/3 of premium revenue to pay creators?

[–] morrowind@lemmy.ml 4 points 1 year ago

That's my understanding of it

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