this post was submitted on 29 Jul 2023
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Meta conducted an experiment where thousands of users were shown chronological feeds on Facebook and Instagram for three months. Users of the chronological feeds engaged less with the platforms and were more likely to use competitors like YouTube and TikTok. This suggests that users prefer algorithmically ranked feeds that show them more relevant content, even though some argue chronological feeds provide more transparency. While the experiment found that chronological feeds exposed users to more political and untrustworthy content, it did not significantly impact their political views or behaviors. The researchers note that a permanent switch to chronological feeds could produce different results, but this study provides only a glimpse into the issue.


I think this is bullshit. I exclusively scroll Lemmy in new mode. I scroll I see a post I already have seen. Then I leave. That doesn't mean I hate it, I'm just done!

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[–] inconel@lemmy.ca 268 points 1 year ago (3 children)

Using engagement for metric will ofc render algorithmic feed "better", i.e. addictive. Their value is not about mental wellbeing.

yep note that it didn't measure addiction or how much screen time in a day or anything, the only metric is "more is better", which ask anyone and they'll say it's the opposite

That's true but did anyone think Meta cared about mental well-being? They're a company, their only goal is to make money.

[–] masterspace@lemmy.ca 16 points 1 year ago* (last edited 1 year ago) (1 children)

The fact that they switched to a different algorithmic feed instead of reducing use time indicates that it's a problem that needs legislation to address, since it will not be in any individual company's interest to stop.

[–] Grimpen@lemmy.ca 13 points 1 year ago (1 children)

I found that back in the old days of Facebook (pre-enshitification, or at least full steam enshitification) I could log in, catch up on what all my distant relatives and friends were up to, leave some comments, maybe post something myself, and log out in around 10-15 minutes max. Then they started "improving" things, and suddenly there was "engaging" content, and it took at least ½ an hour.

I think it makes sense that from Facebook's perspective, a chronological feed is worse.

Having said that, some people post more than others, so I do appreciate using the Hot and Active sorts for Lemmy in addition to Top - Day. It's a feature I miss from Mastodon. There is a headline bot that I like following, to catch the recent headlines, and the weather. Problem is that something like ¼ of my feed can just be the bot, and yesterday's headlines aren't news anymore, I'm more interested in the ongoing discussion. So I do appreciate the non-chronological sorts, when they make things better for me, and not a corporation's bottom line.

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[–] sculd 262 points 1 year ago (6 children)

They don't "hate" chronological feeds. The study say they are more likely to disengage, and that's probably because people got what they need from the chronological feed and log off to do other things....

Proving that chronological feed is more healthy.

[–] Didros 55 points 1 year ago

This sounds like a successful efficiency study presented by a horror director.

[–] conciselyverbose@kbin.social 31 points 1 year ago

Yeah, if you were ever unsure where wired stands as a reputable organization, here's all the evidence you need.

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[–] haganbmj@lemmy.ml 126 points 1 year ago (2 children)

Less engagement is exactly what I would want. Show me my new chronological content and then I'll get the hell out of there.

[–] shortwavesurfer@monero.town 20 points 1 year ago

Yep, i like knowing i have at least seen everything new. But, its bad for business to let the user leave when they are all caught up

[–] Mereo@lemmy.ca 8 points 1 year ago

But shareholders need to eat! The pushers need to get you addicted to make money!

[–] Moonrise2473@feddit.it 82 points 1 year ago (1 children)

I think this is bullshit. I exclusively scroll Lemmy in new mode. I scroll I see a post I already have seen. Then I leave.

From Facebook point of view, then your engagement is low. Low engagement = less ad views = they make less money

So they need to maximize doom scrolling. Turn off your brain and scroll for a couple hours with stuff the algorithm choose for you, thanks

[–] Kichae@kbin.social 44 points 1 year ago

This.

The headline is kind of awful - users finding satiation and logging off to do something else is not a sign that users had an unsatisfactory or suboptimal experience. Maybe they actually enjoy the experience more.

But it's not optimizing for Meta's business goals.

[–] AngularAloe 73 points 1 year ago (2 children)

"Spend less time once on" is different than "hate". I hated FB's feed so much that I was reluctant to get on in the first place, a metric completely different from how long I would spend once I DID open it.

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[–] CapedStanker 68 points 1 year ago (2 children)

I mean, this isn't that surprising as the algorithm is intended for full dopamine distribution. It's like a fucking dopamine faucet and we are all just a bunch of apes.

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[–] notenoughbutter@lemmy.ml 66 points 1 year ago* (last edited 1 year ago)

I'd like to interject for a moment and say,

this isn't a test for what users like, this is a test for how users are addicted to the platform

algorithm provides content in a way that they become a consoomer and more often than not, we actually feel guilty and sad after an hour of scrolling and realising we wasted so much time (like post masturbation sadness)

[–] amanneedsamaid@sopuli.xyz 60 points 1 year ago (1 children)
[–] gibs@lemmy.nz 9 points 1 year ago

But unfortunately more usage time = more ads = more profit

That’s the only thing they really care about.

[–] Butters@lemmywinks.com 34 points 1 year ago

Company study confirms what company wants you to believe. More at 11.

[–] cloudless@feddit.uk 34 points 1 year ago

Disappointed with Wired writing totally wrong title. Meta didn't prove anything. It was a claim, not a proof.

[–] nix@merv.news 33 points 1 year ago* (last edited 1 year ago) (1 children)

The headline is ridiculous and leaving instagram for youtube and tiktok is a weird point since they are very different to what people use instagram for?

But why does everything in the world have to be so THIS or THAT??? Why can’t i have a chronological feed that gives me a “recommended” post every 3rd or so post? I want to see everything from everyone I follow while sometimes seeing new stuff and then when ive caught up i want to close the app and go on with my day.

I dont want For You or Following tabs. I want to choose how often im recommended content and see/change what its basing the recommendations off of. Everything in life doesnt have to be a war between red or blue hats for crying out loud

[–] Trafficone@slrpnk.net 22 points 1 year ago

i want to close the app and go on with my day

That's exactly the "problem" being portrayed here, the expected/ideal mode of interaction with social media is compulsive and perpetual. It's the best way to maximize advertisement exposure. I'm not opposed to the slot machine of content, but it's absolutely reasonable to expect users to want to go on with their day.

[–] StarServal@kbin.social 31 points 1 year ago (2 children)

This is a non-issue. Provide the chronological feed and let people choose how they want to consume their content.

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[–] Darkassassin07@lemmy.ca 29 points 1 year ago (2 children)

I wouldn't want to be stuck with ether one. Sort options. Let me choose how to sort my feed, whenever I want to. Sometimes I scroll thru hot, sometimes I'm in new, sometimes I use both in the same session. There's no reason to lock it to one or the other permanently.

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[–] PostmodernPythia 26 points 1 year ago

People hate exercise, too. Not doing it will shorten their lives, but they hate it.

[–] brilokuloj@kbin.social 21 points 1 year ago (1 children)

Worth keeping in mind that Facebook has manipulated data before:

https://en.wikipedia.org/wiki/Pivot_to_video#Facebook_metrics_controversy

In September 2016, Facebook admitted that it had reported artificially inflated numbers to its advertisers about how long viewers watched ads leading to an overestimation of 60-80%[44] Facebook apologized in an official statement and in multiple staff appearances at New York Advertising Week.[45][46] Two months later, Facebook disclosed additional discrepancies in audience metrics.[47][48] In October 2018, a California federal court unsealed the text of a class action lawsuit filed by advertisers against Facebook, alleging that Facebook had known since 2015 that its viewership numbers were inflated "by some 150 to 900 percent" and waited over a year before taking action to disclose or fix the problem, citing internal Facebook communications that "somehow there was no progress on the task for the year" and decisions to "obfuscate the fact that we screwed up the math."[49][50]

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[–] monsterpiece42@reddthat.com 21 points 1 year ago (1 children)

ITT: tech people and power users struggle to understand that the masses use devices and services differently than they do.

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[–] nothacking@discuss.tchncs.de 20 points 1 year ago

Facebook want enraged users, enraged users are engaged users. They don't care about mental health or enjoyment, just how long you stay on Facebook.

[–] OneRedFox 19 points 1 year ago (13 children)

Is it possible to design a content recommendation algorithm that isn't game-able? As it stands right now I don't think that algorithms are fundamentally bad, just that capitalism ruins everything.

[–] Malgas 10 points 1 year ago

Goodhart's Law: Any statistical regularity will tend to collapse once pressure is placed on it for control purposes.

Or, to paraphrase, any metric that becomes a target ceases to be a good metric. Ranking algorithms, by their nature, use some sort of quantifiable metric as a heuristic for quality.

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[–] lvxferre@lemmy.ml 18 points 1 year ago

So basically the algorithm feeds an unhealthy addiction. And in no moment the study even tries to contradict the main concerns against algorithm-based sorting: lack of transparency, unhealthiness, bubbling, and feeding into dichotomies like "you like apples, so YOU'RE A BANANA HATER!".

Better approaches put power on the hands of the users. For example, tagging content, or sorting it into communities. Perhaps not surprisingly it's how Mastodon and Lemmy do it, respectively.

There's also the matter of quality, not just personal preferences; this sort of thing does require an algorithm, but there's nothing preventing it from being simple, customisable, and open, so users know exactly why they're being shown something instead of something else.

[–] ashtrix@lemmy.ca 17 points 1 year ago* (last edited 1 year ago)

People don't hate it. Facebook and its shareholders hate it because it means less earnings.

[–] lichtmetzger@feddit.de 16 points 1 year ago

Users of the chronological feeds engaged less with the platforms

Because there is no endless content. You will eventually reach the end of your feed, close your browser and go to bed, sleeping well and staying healthy.

But of course Meta prefers you doomscrolling through the entire night and feeling like shit afterwards. Just one more ad bro...

[–] small44 16 points 1 year ago (2 children)

I'm the opposite, chronological feed made me use social media even more

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[–] Pyr_Pressure@lemmy.ca 16 points 1 year ago (3 children)

How about you give people the choice?

The best thing about reddit/Lemmy is you can sort content by new, hot, controversial, etc. Depending on what you're in the mood to view.

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[–] GadgeteerZA 15 points 1 year ago (1 children)

I'm sorry, but those "suggestions" sound wrong - a chronological feed exposes users to untrustworthy content. The point is an algorithmic feed is unknown manipulation UNLESS the algorithm is known and published. Engaging less is also NOT a bad thing at all, unless you are the platform itself. The inference is that an algorithm will expose users to less political and untrustworthy content? Well, certainly not if the platform wants to generate continuous engagement through provocation and the creation of outrage.

But OK, it is an experiment by Meta, so let's just leave it at that.

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[–] saigot@lemmy.ca 15 points 1 year ago (12 children)

Less engagement doesn't mean dislike.

That said I do think people get a little too excited about chronological order. I'm fine with any transparent algorithm, I think the old reddit "best" algorithm thatthe xkcd guy made is still a very good way to order comments and I liked the Q&A sort method in specific cases.

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[–] BitOneZero 14 points 1 year ago (2 children)

I think this is bullshit.

I think it is exactly how people are behaving. And I can even recall witnessing many people first hand who flip a newspaper to the sports section. Never learning anything about science news, medical news, unless it's some kind of social column about a diet.

People wanting to cut out and block things they don't want to read in a newspaper is what I consider the "default behavior" of most of humanity. No surprise they do not care about the news their friends share. An intelligent computer system that filters out (based on topic/content study) what they don't want to see before-hand is always going to be popular with such people.

“One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.” — Marshall McLuhan.

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[–] esaru 14 points 1 year ago* (last edited 1 year ago)

Mix addictive ingredients into food and the consumer will eat more than naturally, but it's not better for him. Saying "more is better" and confusing "to engage" with "to like" is eval.

[–] fwygon 13 points 1 year ago
[–] cupcakezealot@lemmy.blahaj.zone 12 points 1 year ago (1 children)

I think there's a point to algorithmic feeds but it doesn't necessarily eliminate the need for a chronological one either.

When I was on Threads poking around, the algorithmic feed was pretty essential in finding mainstream people I used to follow on Twitter.

There just has to be a healthy balance between the two.

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[–] ivy@fedi196.gay 11 points 1 year ago

it's because they aren't talking about users, it's shareholders. shareholders don't stand to gain near as much ad revenue from the endless algorithm induced scrolling. executives and shareholders hate chronological feeds, not people

[–] Drusas@kbin.social 11 points 1 year ago (2 children)

I guess I'm a minority because I mostly stopped using Facebook after they got rid of chronological feeds because that's all I wanted.

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[–] techviator@kbin.social 10 points 1 year ago

I exclusively scroll Lemmy in new mode. I scroll I see a post I already have seen. Then I leave. That doesn’t mean I hate it, I’m just done!

And that is the problem for the commercial platforms. They don't want you to leave, they don't want you to "be done", they want you reading and engaging as much as they can because that's part of what they sell to advertisers.

[–] Hazzard@lemm.ee 9 points 1 year ago

I also feel like a lot of the value of chronological is lost if I think it's algorithmic recommendations. If I don't know I'm browsing the latest? I'll likely just think the algorithm is serving up some garbage. Especially somewhere like Facebook, where people haven't really been curating their feed for years, just... following whoever to be polite and letting the algorithm take care of it.

[–] Anticorp@lemmy.ml 9 points 1 year ago

How much additional shit did Facebook push to the users feeds though? People are engaging less because Facebook has added a million ads and a billion posts from people and groups you never agreed to follow. Facebook can't be trusted for anything. They'll game any study to support whatever outcome they wanted in the first place. It's run by a sociopathic, lying, thief.

[–] pjhenry1216@kbin.social 9 points 1 year ago

This probably has a kernel of truth. Someone just posted how they hate that Mastodon doesn't do trending posts and instead only has chronological. They said they found it pointless. I personally disagree and the reason I say there's only a kernel of truth is that we shouldn't view addiction as the best or most desired end state.

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