Betterment and Praxis

Origin and Mission: The Visibility Brigade model was born in 2020 out of a frustration due to the lack of physical messaging in the real world regarding the existential crisis we face as a nation. People need “social proof” to know how best to act and we deliver this weekly. We present our messages at a pedestrian walkway over Route 4 in Paramus, New Jersey. Our goal is to remind folks of this crisis, to suggest simple actions to take and to support pro-democratic state and national candidates. However, perhaps the greatest purpose at present is to comfort heartbroken voters and let them know that they are not alone.

Who We Are And What We Do: as Margaret Meade once wrote, “Never doubt that a small group of thoughtful, committed citizens can change the world, indeed, it's the only thing that ever has." A Visibility Brigade needs only a handful of dedicated members (5 minimum) to create weekly actions. This requires a weekly dedication of 60-90 minutes a week of placing a simple message in a public location, usually an overpass or other well-trafficked locale.