this post was submitted on 26 Nov 2023
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$400 is really high for a Swatch.
Growing up, their watches were $40-$50. And they were popular. You wore them for a year or two, and when they were too beat up, you bought another one. Anyone could buy them.
Today, they’re $80-$110.
So they drop the Moonswatch. $250 is high, but the economy was better, the watch was a novelty, many people know the Speedmaster was the first watch on the Moon. Omega has marketed the Speedy for 50+ years. Billions of billboards, bus shelters, and magazine ads. Also, the moonswatch had cool models related to our solar system. People could identify with those models.
Sold like wild fire.
$400 for a plastic Blancpain?
Who, outside of serious watch collectors, knows anything about a 50 Fathoms or any Blancpain watches? If you surveyed 50 people on the street about 50 Fathoms, 50 of them would give you a blank look.
Even the average Swatch customer, when entering the store, will google Blancpain 50 Fathoms to see what the original watch looked like and then figure out the association. And it’s still $400.
I'm surprised they are still in business tbh. $110 is a loy for their cheap, plastic watches, specially compared to what you can get from other brands, like Casio, at that price point.
I was going to buy one in Switzerland as a chrap souvenir of my trip, thinking they'd be like 50 bucks, I was shocked when I saw the prices.
You're aware they own, direct quote from wiki here, "Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot."
I mean Swatch as a watch brand, I'm well aware that they own many other brands.