Pargula_

Exactly, it's dumb.

I mean Swatch as a watch brand, I'm well aware that they own many other brands.

I'm surprised they are still in business tbh. $110 is a loy for their cheap, plastic watches, specially compared to what you can get from other brands, like Casio, at that price point.

I was going to buy one in Switzerland as a chrap souvenir of my trip, thinking they'd be like 50 bucks, I was shocked when I saw the prices.

I think also a lot of people got burnt out on the whole cheap expensive brand watch thing with the Moonswatch getting so much coverage.

But besides that, brand is the biggest thing. Most non-watch people know Omega as a brand. Blancpain has very little if any recognition outside of our circle, hell, even many people who are into watches don't know about Blancpain.