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[Discussion] Will you switch from an expensive brand to a cheaper brand? (alien.top)

submitted 1 year ago by Minenggg@alien.top to c/watches@style.land

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The other day I posted to ask about what watch should I get for my Dad. I just found out that he is wearing Movado, which is much more expensive than what I could get for him. Do yall think if I gift him a Bulova/Citizen/Seiko it would be fine? Would someone wearing an expensive watch like an average brand?

I dont know anything about watches so pls dont get too harsh on me. I’m just want to buy a gift for my Dad

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[–] Notwerk@alien.top 1 points 1 year ago (1 children)

Their laurels are pretty seedy. They basically stole the design they're most famous for from the original designer. Nathan George Horwitt designed the original "Museum Watch" and shopped the design around to various manufacturers. Nobody bit so he had a few watches made for him at his own cost. One of them was eventually acquired by MoMA, which is where the "Museum" name comes from.

How does Movado come into it? They made unlicensed copies of Horwitt's watch using cheap movements. Basically, counterfeits. He took them to court but after years of legal wrangling and arguments, he settled with Movado for a measly $29,000 in 1975.

They pretty much waited until Horwitt died to begin heavy marketing of the design.

Movado is a really shitty company.

[–] Patient_Fox_6594@alien.top 1 points 1 year ago

I see. Thanks, didn't know Movado did that. Well, 1975 $29K debased US currency is 2013 nearly $166K debased US currency, 471.9%.