This has been part of IQ tests for a while: the vast majority of people can hold to 4 items without a problem, some people struggle with that, some people can hold to 5, 6, 7 or rarely more objects without a problem.
It's also why phone numbers in most places started as 5 digit numbers, then as "area code + 7", and now that we use smartphone contact lists to save them, they've gone to full "country code + 9 + extension". There was also an interesting movement opposing the changes: https://www.mentalfloss.com/article/61116/why-did-old-phone-numbers-start-letters