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I do find it a little interesting that Phil Spencer is ignoring the content of the leaks and instead just focusing on the fact the documents are out of date. I would imagine the contents of the leaks are likely still pretty close to accurate, even if plans have changed a little, as a result.
I also wonder if Xbox will use the reaction to the leaks to determine potential changes going forward (ie: reactions to the console being all digital, reactions to the next gen console processor, etc).
You generally don't want to confirm leaks as being true, so you'll either not say anything about it (this was an internal memo, not a public post) or you'll say something along the lines of "These things are subject to change and don't reflect the final product"
This was an internal email, not a PR comment.
Ideally, you would have internal PR and crisis comms draft such a mailing, because you plan that it gets leaked. He probably saw it once to sign off on, but it was writen by comms.
Source: this is textbook crisis pr
I also wonder if Xbox will use the reaction to the leaks to determine potential changes going forward (ie: reactions to the console being all digital, reactions to the next gen console processor, etc).
Almost certainly, make lemonade and all that, it can be very valuable feedback it just wouldn't have been worth telegraphing your 5 year plan.
"Our plans have evolved... We now want to buy both Nintendo and Sony."
We were not ready to fully reveal our plan of monopolizing gaming quite yet.
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Documents revealed a lot: a disc-less Series X redesign, a 2028 Xbox that could deliver “cloud hybrid games,” a new Xbox controller, unannounced Bethesda games, and even discussions about acquiring Nintendo.
“I know this is disappointing, even if many of the documents are well over a year old and our plans have evolved,” says Spencer in his internal memo.
In a similar briefer statement shared on X (formerly Twitter), Spencer says: “We’ve seen the conversation around old emails and documents.
It is hard to see our team’s work shared in this way because so much has changed and there’s so much to be excited about right now, and in the future.
Spencer reiterates this “real plans” message in his internal memo to Xbox employees.
That said, there’s so much more to be excited about, and when we’re ready, we’ll share the real plans with our players,” says Spencer.
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PHIL!