this post was submitted on 24 Jul 2023
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cross-posted from: https://lemmy.ml/post/2399016

Twitter’s new X logo wasn’t made by an in-house designer. It’s from an old podcast hosted by one of the cult that Elon took from his replies.

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[–] negativenull@negativenull.com 69 points 1 year ago (2 children)

Musk's logo for "X" is literally just Unicode Character “𝕏” (U+1D54F).
Which means that #Musk can't trademark the logo.

https://mastodon.social/@Rii_cck@mas.to/110768836422832847

[–] koper@feddit.nl 23 points 1 year ago (1 children)

That's not accurate. Copyright and trademark are two different things. The name "twitter" is also just a combination of preexisting characters and the word was probably in use before the company was founded. You can still trademark existing things because trademarks are about preventing consumer confusion, not protecting original creations.

Musk does have a problem with copyright if it turns out this specific design was made by someone else.

[–] FlowVoid@midwest.social 32 points 1 year ago

The US Patent and Trademark Office is generally reluctant to enforce single-letter trademarks, and some countries ban them outright.

[–] FlowVoid@midwest.social 23 points 1 year ago (12 children)

The good news is that "x com" can be trademarked.

The bad news is that "x com" is already trademarked.

[–] marco 11 points 1 year ago
[–] argv_minus_one 5 points 1 year ago

“I'm losing control of the situation!!!” —Elon Musk, probably

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[–] helpimnotdrowning@lemmy.sdf.org 61 points 1 year ago (2 children)

Not to defend musk, but it's not from one specific font. The logo is just Unicode char 1D54F, a blackboard bold X/"MATHEMATICAL DOUBLE-STRUCK CAPITAL X"

[–] pyr0ball@reddthat.com 31 points 1 year ago

Lol so he put even less effort into it than we thought

👏⏱️👏

[–] electromage@lemm.ee 28 points 1 year ago (1 children)

A character is nothing without a font though. When you look at a character on-screen, it's being rendered in a specific font. Typing that Unicode character in "Special Alphabets 4" produces the image in question.

[–] GammaGames 10 points 1 year ago* (last edited 1 year ago) (3 children)

The character (𝕏) doesn’t actually doesn’t exist in the font, because supporting arbitrary Unicode characters in every font would be absurd. Paste it into the font preview and it renders a black square.

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[–] BrooklynMan@lemmy.ml 18 points 1 year ago (1 children)
[–] melroy@kbin.melroy.org 7 points 1 year ago

That is a better source then cross posting from lemmy.ml. Thanks.!

[–] thejml@lemm.ee 13 points 1 year ago

Does Musk even have any “In-house” designers anymore? Figured those were let got with the rest of the teams.

[–] bermuda 10 points 1 year ago* (last edited 1 year ago) (2 children)

fonts are ridiculously cheap if you're a billionaire. Musk is stupid, but I doubt he'd be so stupid he didn't pay the like $200 fee.

[–] SafetyGoggles@feddit.de 11 points 1 year ago

You'd be surprised

[–] nzodd 1 points 1 year ago

If your font has the potential to be made into a logo, you would think the designer would have the sense to negotiate a higher rate. I have no idea if that's how it is in practice, but to do otherwise seems quite foolish.