this post was submitted on 24 Jul 2023
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[–] HakFoo@lemmy.sdf.org 72 points 1 year ago (3 children)

This is an interesting sabotage to any figures that want to maintain their presence.

If you search for "brandname twitter", you're probably going to get what you want. "brandname x" will be a SEO catastrophe.

Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.

[–] beta@lemmy.blahaj.zone 36 points 1 year ago (4 children)

Corporations just seem to be getting more and more abstract... Here's my ✨ amazing ✨ (non-complete) list:

  • Oversimplification of logos (*cough* *cough* Firefox killing our fox)
  • Corporate Memphis (that big tech, supper flat, indestiguishable art style)
  • Websites (everything is either a bento box, image carousel, or loaded up with scroll-based animations -- or all of these)
  • Names (Facebook is now Meta, Twitter is becoming X)
[–] glibg10b@lemmy.ml 31 points 1 year ago* (last edited 1 year ago) (1 children)

Firefox still has the fox:

[–] Micromot@feddit.de 9 points 1 year ago* (last edited 1 year ago) (1 children)

I think he mistakenly referred to the firefox group of things like the password manager, the browser still has the fox logo

[–] beta@lemmy.blahaj.zone 1 points 1 year ago

Yeah, that’s my bad.

[–] lukini 4 points 1 year ago (2 children)

The google redesign was the worst. I still haven't gotten used to it and doubt I ever will.

The new logos are an acessibility nightmare. How does a stupid and unnecessary redesign like this gets approved?

[–] arghya_333@lemmy.ml 1 points 1 year ago

Those logos were so good.

[–] Aviandelight@mander.xyz 1 points 1 year ago

These design examples are really interesting to me. I would hazard a guess that these types of designs are only popular right now because they are common among rapid design software packages/subscriptions used by companies who don't want to hire real designers. I don't think the styles are inherently bad but they certainly are lazy.

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[–] berkersal@iusearchlinux.fyi 13 points 1 year ago

A brand that limits users on how many content they can see wouldn't want them to use their search engine when there is a free one that does it better

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[–] Hyperreality@kbin.social 39 points 1 year ago (3 children)

If X is no longer twitter, how long till the copyright on the twitter brand expires?

You can't argue anyone would confuse a website called twitter with 'X'.

Maybe Zuckerberg could rebrand threads Twitter.

[–] miss_brainfart@lemmy.ml 27 points 1 year ago

That would genuinely be funny, I'm all for it

[–] IWantToFuckSpez@kbin.social 15 points 1 year ago* (last edited 1 year ago)

Trademark not copyright. Copyright only applies to entire works like a song text or the code Twitter has produced. For example the song title alone is not copyrighted. A trademark realistically only expires when it gets contested in court.

[–] Onionizer@geddit.social 6 points 1 year ago (2 children)

Is there a law that you must use a trademark to keep it?

[–] irmoz@reddthat.com 10 points 1 year ago

There's a similar law where you must at least defend a trademark against misuse to keep hold of it. That was the reasoning behind this music video for Velcro:

https://youtu.be/rRi8LptvFZY

So, based on that, maybe they won't lose it just by not using it. But if someone else tried to establish a Twitter product, they may lose the trademark if they don't fight it.

[–] nabladabla@sopuli.xyz 3 points 1 year ago

I think there is, but AFAIK they can use it for something very minor and it still counts.

[–] XTL@sopuli.xyz 37 points 1 year ago

https://en.wikipedia.org/wiki/X_Window_System see logo and name in case not familiar with the context

[–] pingveno@lemmy.ml 25 points 1 year ago

Just from an economic standpoint, it's such a terrible decision. The Twitter bird is iconic to the point where the trademark itself is worth a considerable amount. This is like Disney dumping Mickey Mouse for a side character in The Dark Cauldron.

[–] Supermuff@feddit.de 24 points 1 year ago* (last edited 1 year ago)

𝕎𝕆𝕎, 𝕊𝕌𝕔𝕙 𝔸𝕟 𝔼𝕏𝕔𝕀𝕋𝕀𝕟𝔾 𝔸𝕟𝔻 𝕔𝕣𝔼𝔸𝕋𝕀𝕍𝔼 𝕀𝕔𝕆𝕟

𝕏

[–] TimeSquirrel@kbin.social 19 points 1 year ago

RIP people searching google for help with "X" on Windows.

[–] HerrBoedefeld@feddit.de 16 points 1 year ago

Oh no, i love the x-com games. They don't deserve to be the name sponsor for Elons weird platform.

[–] hayek@feddit.de 15 points 1 year ago

Can’t wait for the first X on X by X Æ A-12 about the SpaceX launch

A guy made wayland social to prove superiority lmao

[–] eldain@feddit.nl 13 points 1 year ago (1 children)

Classic Elon, will tweeting be called sexting and is this the main reason for the name change?

[–] Mothra@mander.xyz 2 points 1 year ago (1 children)
[–] GammaGames 1 points 1 year ago

Tweets are now 𝕏crements

[–] lvxferre@lemmy.ml 11 points 1 year ago* (last edited 1 year ago) (1 children)

Sometimes I wonder if the Claudian letters stuck and, just like we got X for /ks/ (or /gz/... or /ʃ/... or whatever, this letter is a mess), we also got a Ↄ for /ps/. Maybe modern people would be also spamming Ↄ for this sort of "rule of cool"?

[–] squaresinger@feddit.de 6 points 1 year ago (2 children)

When I first read this post, I thought the CSS had gone wonky and part of the O was cut off.

[–] lvxferre@lemmy.ml 8 points 1 year ago

·puᴉɯ ou ʎɐꓒ ·ǝnɓoɹ sǝoɓ SSꓛ ǝɥʇ sǝɯᴉʇǝɯoS

[–] Sonotsugipaa@lemmy.dbzer0.com 7 points 1 year ago (1 children)
[–] squaresinger@feddit.de 8 points 1 year ago
[–] Ilflish@lemm.ee 9 points 1 year ago

"χ"... A most ancient letter. Some say "kye," but the meaning is the same. Death... A letter that spells endings

[–] parlaptie@feddit.de 8 points 1 year ago (1 children)

I honestly wonder if this is going to end up forcing the X graphics system to rename itself based on trademark law.

[–] SilentStorms@lemmy.ca 14 points 1 year ago

I doubt it. They don't compete and X has preceded Elon's rebrand by decades.

[–] MasterNerd@lemm.ee 7 points 1 year ago

This is such a bad move just from an SEO perspectiv

[–] TurtleLife@kbin.social 7 points 1 year ago

Elon is breaking up with his X and starting anew

[–] VirtualAlias@reddthat.com 3 points 1 year ago (2 children)

He's kicking into x.ai. There are good reasons to think that he bought Twitter to use its massive data-set of human language to train an ai - NOT because he gave/gives a shit about Twitter as a profitable company.

If it becomes a paid competitor to OpenAI, it solves its profitability issues without enhancing "Twitter" as a social media site. Anything he said about improving Twitter was likely a lie designed to prolong usage of the platform and enhance the dataset.

[–] explodicle@local106.com 4 points 1 year ago (1 children)

Why did he have to buy Twitter to get the tweet data? Isn't it all publicly visible? (Seriously asking)

[–] VirtualAlias@reddthat.com 2 points 1 year ago* (last edited 1 year ago)

Lawsuit protection and the pairing of tweet data with internal demographics data? There's no telling what Twitter knows about its users from being installed on their phones(geocoding, network analyzation, etc.) to analyzing their advertisement engagement to sentiment analysis of word choice and it goes on and on.

As stupid simple as the tweeting/re-tweeting mechanisms are, that doesn't mean they don't have serious targeted marketing algorithms and other high end data analysis tools behind the scenes. It would be silly if they didn't.

[–] michaelrose@lemmy.ml 4 points 1 year ago (1 children)

Why would you think access to Twitter users nonsense is in any way an improvement over existing training data let alone enough make spending tens of billions for Twitter a good deal. He bought it because he said stupid shit and when he thought he could back out they were suing him to uphold the deal he made to buy it and they were going to win.

[–] VirtualAlias@reddthat.com 1 points 1 year ago

I don't know, I think he was trying to get the price down because why pay more than you have to?

Also, I think a decade's-worth of notable human discourse in discreet packets of n-characters in an already hierarchical organization paired with deep demographic metadata could be seriously valuable.

[–] ReakDuck@lemmy.ml 3 points 1 year ago (1 children)

Platforms like Reddit will never die, regardless what they do wrong. Twitter is the proof

[–] LogicRaven@programming.dev 7 points 1 year ago

Myspace has entered the chat.

[–] Aarkon@feddit.de 1 points 1 year ago (1 children)

So there was a thing called Unibird? I'm excited to learn more about operating system history.

[–] samsy@feddit.de 1 points 1 year ago

Yes, with the most toxic users of all time.