The book Manufacturing Consent has an excellent analysis of how advertising is one of the major filters which affect the content of news. Regardless of whether it is surveillance ads or not, the model of advertising, while lucrative, profoundly compromises the integrity of news.
Of course, I understand (and I believe the book also suggests) most news can't be expected to self-sustain and compete without having ads in their economic model. So this isn't a rebuttal to the article's discussion on "Non-creepy" contextual ads.