I think part of the reason the word has caught on so much recently, especially in 2023, is that we are fully in a new era that I like to call the "solid internet." The internet as a predominately web and mobile accessible media and social media landscape emerged after 2010, and for about 10 years continued to grow and evolve. I remember fleeing to reddit after Digg died (see the original famous case of enshittification). At the time, the internet was far more fluid. Facebook was popular, certainly, and Twitter was gaining in steam. YouTube was the de facto video hosting platform, but it still had some degree of nominal competition. Same with reddit as a content aggregator. The monoliths of the modern internet were growing, but still rising in popularity. And they were good. Better than anything we'd had before. Easier to access than usenet, but still strange and spontaneous and ever evolving. A brave new world, filled with brave new people (as well as a shitload of racism, homophobia, porn, and gore). This is a period I call the "fluid internet." As of 2023, the internet has solidified and congealed around the current monolithic services as we know them. And now that competition is dead, they get to squeeze - they get to set prices, block VPN connections and unpaid API access, ban problematic or dissenting content, and create a truly corporatized, milquetoast experience - something that caters to everyone, but truly appeals to no one. Like the world's dullest theme park.
The one thing that Cory Doctorow was wrong about in his definition of enshittification is that the final step is that a platform dies. Platforms used to die when they enshittified in the fluid internet, because competition existed and people would throw venture capital at plucky startups. But the reality is that we live in a post-competition world, and people are less adventurous and more "on rails" in how they expect to engage with the internet than they used to be. Google will continue to get worse, but it's still going to be the de facto search mechanism here on out. Same for videos and YouTube. Because that's what people use now and there are no other options. There's not going to be some "hot new platform" that pulls the rug out from under YouTube as a video hosting solution. And if you think the Fediverse and its various alternatives is going to ever be anything other than a niche microcosm of the internet, you're dreaming.
This is it. This is the internet we wanted, I guess, because this is what we made for ourselves, with the only thing to look forward to is it getting worse with time. Eventually Valve will go public at some point in the future and its marketplace will become horrible. Eventually Firefox will shutter its doors and if you want to access a web page, you're going to have to sign a blood contract with Google for use of a chromium browser. I imagine there will come a day when I don't even really use the internet anymore because it'll be so terrible and unrecognizable to me.