This logo looks a lot more aggressive, like it's staring me down in anger and about to draw its pistols for a duel. There is no distinct head section, so the eyes look like predator-deterring fake eyes on its back. The eyes also look pointy and menacing in the tiny size it appears at the top of the page in my mobile browser. My brain interprets a sharp point reaching up from the apex of each eye to the hat due to the small gap between hat and eye. I see they are actually rounded off in the large version, but they don't look round in tiny form which I am chalking up to an optical illusion at the working size. I also don't like the lack of segmentation in the body.

The top of a cowboy hat is often a little bit narrower than where the crown meets the brim, the taper and dip make it easier to grasp the stiff top of it to take it off and put it on with one hand instead of having to grab it awkwardly by the wide brim. The really wide split at the top means that bee needs some giant hands to grab its hat. I also don't understand the purpose of the extra bulk on the rim.

The thin connection point of the wings and lack of any filler color makes it look like an atom symbol floating behind the bee instead of a part of its body.

The old logo did look more like a wasp and the face was a weirdly fleshy color, but mainly it just needed a rounder bottom to soften it up. The wings were clearly wings, the head was clearly a head, and the hat didn't sort of look like a crown.

I hope there will be more iteration on this logo and look forward to seeing what comes up next. Someone shared a version with a very mustache looking stripe on it and I loved that little detail.

[–] liv 4 points 1 year ago

I feel silly now. I had thought the hat was its head and the eyes were just some dots it had on its back!