this post was submitted on 09 Jul 2023
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https://www.engadget.com/2017-09-22-eu-suppressed-study-piracy-no-sales-impact.html
From your source:
Denuvo is used almost exclusively in exactly the scenario where the study supports the idea that piracy hurts sales. I don't think the study helps your case.
I've been a hardcore pirate for 30 years. I still buy a lot of games even when empress has broken the denuvo implementation. I always have and always will use piracy in place of a decent playable demo. Consider it market research. If your product is shit, or I finish it in a day then you don't get my money.
Yeah, Witcher 3 and cyberpunk 2077 really bombed because they didn't use denuvo. Real shame.
You can really see how much they were affected with PC sales unfortunately outselling the more mainstream consoles because they chose to not protect their game with DRM https://www.techspot.com/news/84781-witcher-3-pc-outsold-all-console-versions-combined.html