this post was submitted on 19 Apr 2023
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Looks like even more brands are going to vanish from Twitter soon. (aus.social)
submitted 2 years ago by ajsadauskas@aus.social to c/fediverse@lemmy.ml
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Looks like even more brands are going to vanish from Twitter soon.

One of Twitter's big advantages over Mastodon for brands and advertisers was that it was supported by a range of social media and ad management tools.

Not anymore!

Via Mashable:

"Microsoft is going to drop Twitter from its Microsoft Advertising plan next week, according to the company.

"Users will no longer be able to access their Twitter account through its Digital Marketing Center's social media management tool, according to Microsoft. Users will also no longer be able to schedule, create, or manage tweets or tweet drafts. In addition, users won't be able to view their past tweets and engagement on the Microsoft Advertising platform."

https://mashable.com/article/microsoft-drops-twitter-from-advertising-platform

#TWITTER #TwitterMigration #Fediverse #Elon #ElonMusk #Microsoft @fediverse @technology

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[–] comfy@lemmy.ml 8 points 2 years ago* (last edited 2 years ago) (1 children)

Given the context of this post (Fediverse), I'm morbidly curious to see how many simply don't move to another microblogging platform, like Mastodon. The early Fedi users actively valued the lack of commercialism and popularity-seeking. And I too hope these annoying and harmful things don't find a home there. There will be brands who try, and being so used to the paradigm of twitter and the mainstream, get pushed away, but I think most won't even try.

[–] ajsadauskas@aus.social 5 points 2 years ago (1 children)

@comfy Because of Elon's API pricing decision, a lot of the tools that businesses use to manage their social media accounts are likely to drop Twitter support.

Obviously, the marketing, sales, and customer support staff at companies and organisations that use Twitter aren't engaging with it through the consumer UI. They're using something like Buffer, or Microsoft's ad management tool.

In turn, a lot of brands will find that their tools no longer let them update Twitter, and will stop updating Twitter.

As I mentioned in a post elsewhere (https://aus.social/@ajsadauskas/110228344896093467 ), at the same time, many of these same tools (such as Buffer) are (or have) added Mastodon support.

That support doesn't guarantee that those organisations will set up Mastodon accounts. But it definitely makes it easier to post to the Fediverse.

[–] comfy@lemmy.ml 3 points 2 years ago

That's a good point, those tools would make it easy enough to post and helps add the Fediverse into their view.

I hadn't realised those social media management tools were also impacted with the API outages, so maybe more and more will be looking towards the competitors, and it seems like Mastodon has finally managed to become a big fish.