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To the surprise of no one, Google is being accused of abusing its power with ads
(www.theregister.com)
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Sucks to suck, advertisers. The whole ad business is made around secret metrics and analytics, now Google holds the cards and you're upset. And as a bonus you get to deal with Google's half-automated, half-helpful support (you can guess which half is helpful).
We need more openness and transparency across the board in all digital industries, that will require a sacrifice of potential profit from digital ad companies too.
As for what normal users should do for ad businesses? Fuck 'em, use browser extensions like AdNauseam to obfuscate the data companies collect from you and help drive digital ad companies out of business.
Google enticed users with extremely minimal ads so we all went there. Marketers now couldn't really advertise anywhere else, so they all went to google as well. Now that everyone's on board, google starts the enshittificaiton process. Rinse and repeat.