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Minecraft's devs exit its 7 million-strong subreddit after Reddit's ham-fisted crackdown on protest (www.pcgamer.com)

submitted 1 year ago by dirtmayor to c/gaming

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[–] surrendertogravity@wayfarershaven.eu 4 points 1 year ago

I’ve been looking for this kind of comment, because this was my first thought on reading the statement. Very PR speak implying that the state of subs like r/interestingasfuck meant that they didn’t want the brand risk that now comes with being on Reddit – not that they cared about or were protesting the API changes.

I do think it’s interesting because it shows that the mod protests on those subreddits - even if brief - triggered a big enough brand risk moment for MSFT/Minecraft to decide dropping Reddit completely (rather than temporarily or similar) was worth it. I don’t think we’ve seen any other brands officially do that yet.