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Perfume boss admitted he ignored Russia sanctions (www.bbc.com)

submitted 1 week ago by MashedHobbits@lemy.lol to c/world@quokk.au

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David Crisp admitted to an undercover investigator that he had “ignored government edicts” on sanctions by selling £1,000-a-bottle “Boadicea the Victorious” perfume in Russia.

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[–] whithom@discuss.online 7 points 1 week ago (2 children)

Jfc, why is it 1k per bottle?

[–] stoy@lemmy.zip 6 points 1 week ago

Simple, it is apparently a luxury product, which means that it is used to show off, the smell doesn't matter nearly as much as the packaging/label.

It having a high pricetag simply makes it desirable to rich people, the cost is sort of seen as a seal of quallity and more importantly means that normal people can't afford it so it is exclusive.

[–] baggins 2 points 1 week ago

Because that what gullible people will pay. So rhey can show off to their gullible friends and subscribers on TikTok.