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Mozilla explains their recent foray into advertising - A free and open internet shouldn’t come at the expense of privacy (blog.mozilla.org)

submitted 1 month ago by Blisterexe@lemmy.zip to c/firefox@lemmy.ml

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MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has

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[–] wizardbeard@lemmy.dbzer0.com 1 points 1 month ago

Tangentially related: Mozilla's big "draw" to this for advertisers is that they claim it will be able to (anonymously) track coversion rates. Not just click through but through to actual purchase. So advertisers can get true feedback on what works and what doesn't, because clickthrough doesn't directly correlate to sales.