I happened to notice today that the "Itchy and Scratch Land" episode of The Simpsons aired just over 30 years ago (on Oct. 2nd, 1994).
That means that, for a full 3 decades now, I have checked every single gift, souvenir, and tourist shop I've been in for a Bort plate. Its not obsessive and I'm not going out of my way, but if I see a rack of novelty license plates I make a point to look for Bort.
Anyone else, or am I alone in this particular pop culture predilection?
If you're having a hard time finding Bort merch, the reason is obvious: they keep selling out before you get there.