this post was submitted on 24 Jul 2024

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Alexa had “no profit timeline,” cost Amazon $25 billion in 4 years (arstechnica.com)

submitted 4 months ago by sabreW4K3@lazysoci.al to c/technology

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[–] t3rmit3 4 points 4 months ago* (last edited 4 months ago) (1 children)

Consumers didn't themselves have, or pay Amazon, the $25b. Amazon had it.

[–] jarfil 4 points 4 months ago

It wasn't an investment round, Amazon got it from customers. Then, from among the options of:

Let customers say "Alexa do this"
Give each customer a $60/year discount coupon
Spend it on charity
Build a 300ft tall golden statue of Jeff Bezos

...Amazon decided that people would give it even more money, if it did the Alexa thing.