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Embracer Group Cancels ‘Deus Ex’ Video Game (www.bloomberg.com)

submitted 10 months ago by UrLogicFails to c/gaming

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Archive link: https://archive.ph/WOlNl

The Swedish gaming company Embracer Group AB is canceling a video game in the beloved Deus Ex series after two years of development and will lay off a number of employees as part of an ongoing initiative to cut costs, according to people familiar with the moves.

Eidos, the Montreal, Canada-based studio behind the game, will instead focus on an original franchise. The canceled Deus Ex project, which had not yet been announced, was slated to enter production later this year, said the people, speaking anonymously because they are not authorized to talk to the press.

The company did not immediately respond to a request for comment. Following a period of massive expansion during the pandemic, Embracer Group has lately been making widespread layoffs, game cancellations and studio closures.

The sci-fi Deus Ex series has been critically acclaimed and sold more than 14 million units worldwide. It was acquired by Embracer in 2022.

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[–] ampersandrew@kbin.social 1 points 10 months ago (1 children)

Oh, sorry, I meant the Avengers cycle, since that article I linked was about a combined loss between the two games, but really...Avengers was the more expensive game and did the brand damage. Suicide Squad will be that again, even though WB had several years to see this coming.

[–] MudMan@kbin.social 1 points 10 months ago

Oh, yeah, for sure. The marketing they did for Guardians was also very bad, it really made it seem of a kind with Avengers, which it really wasn't.

There will be a lot to say about why Rocksteady is getting to the looter shooter space so late and why it was the exact wrong move for the studio and the franchise. Unless the game is great and everybody buys it, I suppose.