this post was submitted on 13 Jun 2023
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There’s your answer on how it’s affecting reddit. May be it’s spez just bluffing, but I hope this is a wake up call for the two day blackout subs and they do it indefinitely.
Idk how this is possible either, almost every sub I subscribe to is black, why would that not impact rev?
Two days isn't significant enough to register as a real change. Especially since I assume most advertisers have ongoing contracts based on longer periods.
If you want to see an actual revenue impact, the blackout has to go long enough that advertisers have time to start scaling back or even withdrawing from the platform.
Well, considering the phone calls with the apollo dev, his trustworthiness is already shot. I would be very surprised if this didn't affect revenue seeing how there's thousands of people not buying awards now. That's not even getting into ad views.
Due to his untrustworthy behavior, I can't say I'd be surprised if he leaked the memo himself, purposely including the deflection of revenue not being impacted or such.
Sounds a bit conspiracy theorist, but I would certainly be unsurprised.
Leaked? Ha! Let's call the memo what it is: a press release. A carefully crafted one full of deflections and to make VCs and future investors happy (no revenue impact!) while also allowing him to play the victim (you're in danger!)
If everyone who's not using reddit was already using a 3P ad free app, it's possible they're saving money on bandwidth while still serving the same number of ads to the remainder who are still getting on
Just report ad metricsi on a monthly basis. Easy as.
Note:mayk not be what they are doing. But it would be funny.