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Instant Brands - maker of the Instant Pot - files for bankruptcy (www.cbsnews.com)

submitted 1 year ago by gary@lemmy.world to c/news

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[–] fubo@lemmy.world 17 points 1 year ago (1 children)

Is this one of those cases where everyone who wants one already has one, so they're not selling as many anymore?

[–] suddenlythequietrose 1 points 1 year ago

I'm thinking probably, yeah. There's always a market of customers who are fitting a kitchen for the first time, but I doubt it's enough to sustain the expectations they built off the launch sales. They have other brands under their wing but I don't think pyrex sales are high enough to subsidize the huge amount of licensed re-skins instant pot has been putting out to, as you put it best, people who already own instant pots.