First off the squash down the rates significantly.
Lets use netflix for example they will ship ISP with enough traffic open connect appliances. Each one caps out at 2x100g connections so about 200x as fast as your home plex server. They can deploy many of these as any given ISP preferably closer to end users where there is more free bandwidth.
On the smaller end they aggressively peer with pretty much anybody even down to 10g links. It's free ish bandwidth for them and the ISP so a win win.
First off the squash down the rates significantly.
Lets use netflix for example they will ship ISP with enough traffic open connect appliances. Each one caps out at 2x100g connections so about 200x as fast as your home plex server. They can deploy many of these as any given ISP preferably closer to end users where there is more free bandwidth.
On the smaller end they aggressively peer with pretty much anybody even down to 10g links. It's free ish bandwidth for them and the ISP so a win win.