I mean also it just seems like a case of normalization. You start out with slow meaningless MTX then you move it more and more. Hell its a bit odd since I'm glad there was some outrage over the MTX in this game but as you said its most likely due to the increase to $70 usd which is a slap in the face to deal with MTX in a fucking single player game but Capcom is one of the shittiest companies when it comes to dumb/pointless MTX.
Monster Hunter, Devil may cry, Dead Rising, and Resident Evil all have this kind of shit with very little peeps about it. So you basically hit the nail on the head on this on why there was such a big outrage this time around. Also I'm really surprised fucking Street Fighter doesn't, the literal poster child of pointless/odd additions which in a funny way has actually only gotten better in the digital age. I'm not a big fighting game fan but season passes have sort of solved having so many fucking editions of a single game. Like holy shit there were 5 fucking versions of Street Fighter 2 in a span of 3 years. 3 versions of SF3 in 3 years.
Edit: marked by bold, I was tired when writing this comment and seems I just forgot to finish my full thought before posting.
Not early access games but more AAA "Early access games", which means you preorder advanced edition you get to play like a week early. The biggest examples being Starfield and that new Star wars game by ubisoft (with the insane price of 130 for its super special edition). So this is just a logical loophole getting closed. We can have disagreements with the 2 hour refund window on steam but I don't think it was ever intentional for you to play 48 hours of a game then being able to refund the thing since its not official out.