Agree 100%. I’m a media director in a mid-size agency and saw similar results in a test campaign we did. Bounce rate was 97.1% on traffic coming from Reddit. It’s so high I wouldn’t put it past them if it was just bot traffic.
Seiya
joined 1 year ago
More interesting to me would be the video completion rate. It’s ridiculous to claim two seconds as a video view. Their VCR is probably less than 10% of the people that start to watch. Most of his tv audience was too lazy or asleep to change the channel but on Twitter it’s just a matter of swiping your finger across the screen.
I’ve noticed more issues with Google Maps the last few months - it doesn’t indicate exits properly, some exits and streets are mislabeled, it doesn’t seem as good as it used to be in general at avoiding construction or accidents. Also noticing it hangs or stops refreshing occasionally on CarPlay. They may have done an update that’s not working as it should. So I’ve started to use Apple Maps as an alternative, and it does seem better than I remembered.