“The fact that Threads has joined the space has made it really interesting for other companies,” Prodromou says. “Threads is bringing a really big audience, as well as big names — like @POTUS is on the fediverse … So that makes this process a lot more interesting for other organizations — both for publishers who want to reach those audiences, as well as for existing social networks who want to have those influencers and celebrities available to their users.”
So this is just about piggy-backing on Threads, not any real support for the principles of open software.
It's like people can't get interested in anything unless it has the Big Tech stamp of approval. 🙄