This is the best summary I could come up with:
Amazon is beta testing AI image generation tools for its advertisers, offering an easy way to create backgrounds or scenes around whatever product ad buyers are hoping to sell.
The company says the new feature is “designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance.”
This could prove to be a quick, convenient option for brands that would otherwise be stuck working with boring standalone images of a product against a white background.
“This solution is helpful for advertisers of all sizes — enabling those that do not have in-house capabilities or agency support to more easily create brand-themed imagery,” Amazon wrote.
The process works just like other image generator tools: you enter a prompt, and away you go with multiple results to choose from.
Amazon CEO Andy Jassy has stated that “every single” team at his company is exploring and working with generative AI.
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