this post was submitted on 24 Aug 2023
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I'm looking for some small content creators who's content has not been influenced by the potential of making money. In the early days of YouTube there was mostly trash, but then a few small channels started using formats, using specific styles and actually standing out above a pile shit.

I used to love how these creators made their content for their viewers, they were so very different from anything we had in those days. Things have changed, I get it, everybody and their dog are trying to make money on the internet. Content creators need to pay bills, feed families and maintain/improve their quality. Honestly, I get it. But it sucks, I feel like 90% of the content I come across are contractually based to release at a specific time or interval. Meaning content creators are just milking their audience and sponsors. I'm not saying this type of content isn't good, it's just how it feels 10x less genuine and from the heart of the creator. (I feel LTT belongs in this category as well) It feels like cable television with extra steps and a personal algorithmic touch.

What people tend to forget is how little resources you need to make good quality content on youtube. It's never been easier to just start recording on our 4K+ smartphones. Yet, it's never been this hard to consistently find early internet ethos content creators.

So Lemmy, can you tell me about some small content creators whichhave the passion and drive we used to see?

I'll leave a few channels here which I enjoyed the most this past month.

Nokeric - Of the rails sketches

Joel Haver - Short sketches but also long form deep thought (Larger channel)

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[–] Brkdncr@artemis.camp 22 points 1 year ago (1 children)

He has a patreon now but still no ads:

https://youtube.com/@primitivetechnology9550?si=lBWNPNLZowdKKR6i

Just a guy in the woods building shit from nothing, without tools. It kicked off a lot of similar channels that were obviously using tools.

[–] lolgcat@lemmy.ml 1 points 1 year ago

I sort of like Mr. Chickadee for the same reason. No talking or flashy gimmicks, just hand tools and the sounds of nature.

[–] SharpieThunderflare@lemmy.ca 17 points 1 year ago (3 children)

If you’re at all into Minecraft, EthosLab is the gold standard for low-key, super interesting, and not driven by money videos. He’s not small, but he’s worth mentioning in case anyone hasn’t heard of him.

[–] jaackf@lemm.ee 4 points 1 year ago

Get your snacks!

His minecraft series is the longest series I've ever watched. I've been watching since the Chocolate Island and Sgt Spaz days. So good.

[–] Neve8028@lemm.ee 2 points 1 year ago

Absolutely agree. He's one of the channels I've watched for the longest. Been subscribed since probably 2011 or so. His videos are just so wholesome and it always makes my day when he uploads. Absolutely recommend if people are into minecraft survival content.

[–] poweruser@lemmy.sdf.org 2 points 1 year ago

I was going to suggest Direwolf20 for the exact same reasoning

[–] drcouzelis@lemmy.zip 15 points 1 year ago* (last edited 1 year ago) (1 children)

My channel is not very good πŸ˜… but I make videos just because I love talking about old video games and want an excuse to talk about them more. New videos come out every Tuesday and Saturday because that's when my co-host is off of work and can watch them with her mom. πŸ™‚

https://youtube.com/@drcouzelis

[–] kernelle@lemm.ee 5 points 1 year ago

Nothing wrong with a little self promotion! I do enjoy channels like The Retro Future as well, I'm sure I'll enjoy yours as well.

[–] DrQuint@lemm.ee 12 points 1 year ago* (last edited 1 year ago) (1 children)

All of them with sponsorblock, which you then whitelist based on tolerability and quality.

I find that most content producers don't really actually let the sponsors get in the way of content in any capacity other than quantity (as in they produce too much for the channel's good). There's a small number of exceptions, but those usually stink enough that you spot it a mile away, and most of them intentionally. This isn't TikTok or Insta, Creators actually do want you to know when they didn't make something out of their own accord.

Some try to be more subtle with their one-off events... And into the blacklist they go back when they do. Unfortunately one of those was Kurszgesagt a month ago, with their blatantly biased and fearmongering video on Bioweapons, which was largely based on one non-scientific source. Funny enough, they did seem to a leave a hard to notice hint that the video was off, I mean, aside from the content. The hint was that: The video had no birds. You know, their mascots.

[–] kernelle@lemm.ee 1 points 1 year ago (1 children)

Them being sponsored is not the issue here, contrary to popular belief, you can actually be sponsored AND unbiased. But listen to many different creators and you'll notice a trend in burnout, chasing the next viral video, having to meet deadlines for sponsors, etc. All these things can and will deteriorate the viewing experience.

I follow plenty of creators, doing so full-time and only with the support of their fans, it's a well thought out, proven system and it works. Almost all of them started before any monetisation was possible as well. It's amazing how something like that is even possible.

All that being said, there's a definite decline in passion and drive across the board. I still enjoy all the new produced content, but in the same way I enjoy a movie or TV show. Much less in a "we're a community of like minded people" kind of way.

[–] lud@lemm.ee 1 points 1 year ago

My problem with sponsorship isn't about bias, it's about annoying sponsored segments.

[–] joby@programming.dev 10 points 1 year ago

Beau of the fifth column does 3-10 minute videos doing political analysis in what looks like a garage.

He said on a longer FAQ video that he's set things up to hide his channel's income from himself. He draws a salary that's enough to take care of his family, but he doesn't know how much more the channel earns -- he doesn't want his content to be influenced even unconsciously by which videos The Algorithm say paid better.

[–] hikaru755@feddit.de 8 points 1 year ago

Hbomberguy and MattKC come to mind for me. Also, but this is very niche, most of the Brickfilming scene still feels this way, there's just no money to be made in there.

[–] hellweaver666@discuss.tchncs.de 8 points 1 year ago (1 children)

Beau Miles. Makes beautiful little documentaries voiced over with his beautiful Australian accent.

[–] kernelle@lemm.ee 2 points 1 year ago

Amazing suggestion, what a gem

[–] danieljoeblack@kbin.social 7 points 1 year ago (2 children)

I'm surprised no one has mentioned Cody's Lab. He's been on YouTube for a very long time, never seen him have ads or do sponsors or anything. He also frequently gets screwed over by YouTube due to his content (lots of chemistry) but has always managed to keep making videos.

Yes. He said youtube hasn’t paid him in a very long time

[–] kernelle@lemm.ee 1 points 1 year ago

Big fan as well!

[–] Tetsuo@jlai.lu 6 points 1 year ago (1 children)

I'm not sure all of these are really small content creators and completely sponsor free but here it is:

YT channel on STEM and making sciency stuff: https://youtube.com/@TechIngredients?si=ic6g-uCLEWXO4DWu

Random technical stuff : https://youtube.com/@TechnologyConnections?si=sz-Gwfgo0gMN3vOG

All things space genuine expert: https://youtube.com/@scottmanley?si=MzE-v1thBOwrvmBf

Great computer stuff: https://youtube.com/@Computerphile?si=S2Ju7aLhViNw5sd8

Not so unnecessary inventions: https://youtube.com/@UnnecessaryInventions?si=O9iy4OVVbhJj6-kE

Some scottish guy researching odd history stuff: https://youtube.com/@CalumRaasay?si=UqgnEsN0YkU7YZuR

This guy sounds ! https://youtube.com/@LOOKMUMNOCOMPUTER?si=9lN-vhpOO-twS6pi

Pretty random list, I just like very different kind of things :)

But I'd say most of the above are passionate people and mostly without ads or sponsors etc.

[–] kernelle@lemm.ee 4 points 1 year ago

LOOKMUMNOCOMPUTER is honestly one of the best channels I've found this year, the guy's energy is amazing, and the journey of his organ is definitely worth watching. I'll check out the other channels for sure!

[–] flameguy21@lemm.ee 5 points 1 year ago* (last edited 1 year ago)

I mainly make game reviews and I often get comments shocked at how I only have 600 subs, so go check me out if you have the time. I just made an hour long video about Pokemon Crystal a few weeks ago lol.

https://youtube.com/@flameguy21?si=Rc3JbPOkBx4_niZJ

[–] eighty@lemmy.one 5 points 1 year ago

I do appreciate creators who do their own content despite being keenly aware of the algorithm.

Infrequent long-form content creators to check out:

Tom O'Regan: British(?) topical/interest reviews, personal recommendations include his Obra Dinn video, Sickest Chess Match, and The Biggest Mistake In Music History

B-Mask: I support him on Patreon so pardon the bias but he likes to take his time creating in-depth and clear retrospectives on topics he's interested in, managing to get you interested in The Fantastic Four, Jems, and 2000s video game trilogies. Not long form for the sake of $$$ but insightful analysis of the history, themes, and personal deconstruction of such topics.

Also check out Moth Light Media for evolutionary biology, and Lines in Motion for manga and art analysis.

More frequent but short form (under 4 minutes) creators to check out are few and wide, 5sf are back-ish but carrying the torch are:

CrackerMilk are a bunch of good aussie lads making short sketches for quick laughs, with excellent timing and shooting.

Valueselect is a personal fave where he was doing sketches a year or two ago but is experimenting with yt shorts quite well. The majority of his comedy surrealist/fantasy/80's styling music are absolute hits.

Hope these are good starting points, I found these guys from browsing similar threads.

[–] Resistentialism@feddit.uk 5 points 1 year ago

I've got some, but they're not small.

There's callmekevin for game plays, but it's done in the worst way possible. (Rtgame, too. They're friends and have videos together)

Stephen tries' main channel. He does comedy sketches. But may not land as well if you're not from England.

And, one I haven't seen people mention, Kurzgesagt. Some people have issues from them for talking about things that may be influenced. And they've got big sponsors like Bill Gates. But, when you actually watch them, that whole kerfuffle just doesn't make sense because of what they talk about. They do educational videos, and their art style is the best I've honestly seen.

[–] InactiveBeef@lemm.ee 4 points 1 year ago

Project Farm is probably the foremost tool/gear testing and review channel. No sponsors, he always buys what he tests with his own money, and all of the testing ideas come from the community. This dude is one of the hardest working content creators and makes great videos that serve a valuable purpose.

Can't recommend Posy enough https://youtube.com/@PosyMusic?si=Ea2_2-mgE_58dvKa

His style is /amazing/. Beautiful images and music with soothing voice over

A cool starting video would be this one: https://youtu.be/eGQQWIbD-nM?si=0AqB6o4T09wza9vf

[–] Mugmoor@lemmy.dbzer0.com 3 points 1 year ago* (last edited 1 year ago)

Physics Videos by Eugene Khutoryansky

Not really a small YouTuber with just under 1 mill subs, but he's a good example of someone just doing their own thing. Super bizarre videos, but incredibly well made at the same time.

[–] drq@mastodon.ml 2 points 1 year ago
[–] AmberPrince@kbin.social 2 points 1 year ago

Away from the edutainment and tech based stuff, I like Decino. Just a guy that really likes playing old school Doom. He doesn't do the whole exaggerated reactions or yelling or anything like that and I don't think I've ever heard him plug any kind of sponsor or product. It's great to put on in the background or just watch casually if you're into it

[–] MoshMcCabe@kbin.social 1 points 1 year ago

Callum is making some of the most interesting videos I've found on YouTube in while