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Maybe it's good, but is it useful? Do we really need a device that illude us that reality is better than it is?
Do I really need a device that makes me feel my office is a caribbean beach or I need a device that allow me to work less, so I have time to go to a real caribbean beach?
3rd option: you buy one of these and work from a caribbean beach
Higher price points really makes us ask deeper questions about this stuff. When these were just accessories for smartphones, you could just try them and see how you feel.
It definitely seems like a luxury, but being able to essentially sit in a movie theater by yourself while flying in a plane sounds really nice.
Yea, but is the fundamental product or form-factor something that will ever work? Goggles on the face have a huge wierdness and creepy factor. Watching the promo video I was struck by how much Apple must have realised that there is no getting around that if you want a quality/compelliing VR/AR experience and basically completely went with it.
So my bet is that they might have some moderate success over the long term with this product, and maybe even somewhat "iphone" the market by being the quality leader. But they risk it being a flop, at least in terms of ROI, simply because it's not a good product idea and never was. But I'm old enough now that my opinion isn't really trust worthy regarding younger folk.
I feel the same way. It seems crazy to me that people would wear this thing out in public. The idea of wearing it to record important moments with friends and family is a little gross to me as well. I also think the price is simply way to high. But I'm also a little further out of step with mainstream consumer culture than I once was.
There's definitely truth to "Apple people will buy anything Apple makes", though this will really put that to the test at this price. I also think most of the truly unique functionality it provides will get boring over time. A lot of this stuff can be accomplished without wearing goggles.
My biggest question is if adoption will be too slow to encourage software development. I think they'll need to drastically lower the price to get enough people to buy it that software development makes financial sense.
Only few years ago, if you wore headphones out in public, you were a sociopath. Now, it's normal (an sad)
I think that's been normal a bit longer than a few years but I see your point
Yea. The thing is clearly still at prototyping stages, and they're probably paying close attention to what developers want to and can do with it.
I think they'll remember their iphone experience where it took a few models for it to really get going, so I wouldn't be surprised to see them persevere (thus, no doubt, the price).
After having sat with it for a while, I feel like I can see where they're coming from. They're going for the best most intuitive UI between the user and the "spatial computer". I think they're banking on that experience being novel, good and compelling or even addictive enough that people will want to use it. We shall see I guess.
The photos thing isn't their killer app for it and I think they know that. It wouldn't have been hard to implement I suspect, as it's essentially just recording the pass-through video. It's the gestures, pass-through, eye-tracking, video quality and the spatial OS that they've worked on. And I wouldn't be surprised now if there's something there. Not for everyone, and definitely not all the time, but maybe something. Or it'll be an awful flop.
Yeah I think something like this will eventually be pretty mainstream. AR seems like the future in a lot of ways. This is just an early step.
I just edited the post to include a quote from The Verge on exactly this (the…odd, almost dystopian nature of these headsets), and I agree completely.
Reminds me a lot of Google Glass, which was a failure, and it was considered too unnerving while being much less intrusive.
If it does flop, I'd be curious if they're not concerned about it hurting their brand then they lost money. I don't follow apple very closely, but I don't remember the last really failed product
I would have no problem using it... if I was alone.
I have a feeling that these tools make sense under specific circumstances. For example, a doctor could use AR to help them diagnose an issue or operate. Similarly an operator of specialised equipment could use it to enhance their perception. Pilots in fighter jets use something like this already, the do not have a screen in the cockpit, they use their helmet. But those tools are not consumer oriented, they are business oriented and Apple does not have a footprint there.
People may be more primed to accept it.
Google Glass was considered creepy at the time because you couldn’t tell if you were being recorded, I don’t know if this is as much of a creepy factor today with people constantly recording stuff for TikTok and other social media. Glass was also $1,500 in 2014-bucks for a device that did significantly less than this. The Glass was a flop with consumers but the Enterprise edition was sold until March of this year and is still supported, it did have use cases just not the ones intended.
I don’t like the goggles personally, but if they convince some influencers that it’s the new thing I could see it catching on. Things like Ready Player One have normalized a less physically connected reality in some ways, sort of like William Gibson inspiring wearable computer nerds even back in the 80s.
The tech and engineering that went into this looks really impressive. That said, as a 'vision' of the future it's 100% repugnant IMO.
At least, what I want is tech that will improve over the status quo while also getting rid of as much screen time as possible, and/or replace many existing screens (e.g. for smartphones) with less intrusive alternatives like e-ink (once we can get refresh rates higher). Can't say I'm at all interested in handing control of my consciousness over to a megacorp.
Definitely cool, but the price is wayyyyyyy too insane, even by Apple standards
This is the first initial Pro enthusiast release likely. They'll have future affordable options probably around $1,000 mark (maybe with cellular?)
Also, it's for devs. It was presented at a developer conference, after all.
But even the devs groaned at the price.
I bet being MKBHD would be the best job in the world. You get all this stuff for free and then make an insane amount of money talking about it on camera.
It might represent a total change to the VR/mixed reality landscape, but that $3499 price tag is just killer.
Yeah, the price is extreme. This device is clearly aimed at the very early adopters with more money then sense.
I myself am interested in VR, but have yet to buy one. I am still waiting for a perfect headset with good screen and controls for a affordable price.
Affordable price for me is around 500 bucks. I am not shelling out 1k or more for something that I sometimes use or even less when the newness wears off.
Doesn't mean that much if it costs you your kidney
Honestly I thought a lot of the features and concepts were cool, but their launch just made me want the simulaVR more. I'm just not immersed enough in apple products to get the synergy that it provides, but I am drowning in linux that can work with SimulaVR