Technology
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Reminds me a lot of Google Glass, which was a failure, and it was considered too unnerving while being much less intrusive.
If it does flop, I'd be curious if they're not concerned about it hurting their brand then they lost money. I don't follow apple very closely, but I don't remember the last really failed product
I would have no problem using it... if I was alone.
I have a feeling that these tools make sense under specific circumstances. For example, a doctor could use AR to help them diagnose an issue or operate. Similarly an operator of specialised equipment could use it to enhance their perception. Pilots in fighter jets use something like this already, the do not have a screen in the cockpit, they use their helmet. But those tools are not consumer oriented, they are business oriented and Apple does not have a footprint there.
People may be more primed to accept it.
Google Glass was considered creepy at the time because you couldn’t tell if you were being recorded, I don’t know if this is as much of a creepy factor today with people constantly recording stuff for TikTok and other social media. Glass was also $1,500 in 2014-bucks for a device that did significantly less than this. The Glass was a flop with consumers but the Enterprise edition was sold until March of this year and is still supported, it did have use cases just not the ones intended.
I don’t like the goggles personally, but if they convince some influencers that it’s the new thing I could see it catching on. Things like Ready Player One have normalized a less physically connected reality in some ways, sort of like William Gibson inspiring wearable computer nerds even back in the 80s.