Yes, a lot of racist things have been said, and race plays a role in one conflict getting more attention, and that's bad. But the invasion of Ukraine has potential immediate ramifications for people living in Europe, whether that be through energy security, sanctions, refugees, etc. So it may be selfish, but it's understandable.
I'm from the UK and I hear about a neighbour who was hit by a motor vehicle on a nearby road. Not because I don't care about all the people dying in the rest of the country or around the world, but because it's relevant to me.