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Make a good fucking game. That’s your job. Get out of the creatives’ way and quit insisting that garbage microtransactions be inserted into everything.
It isn’t hard. Gaming companies were able to do it for decades. It’s the rent-seeking executives who are fucking up the gaming industry the same way they’re fucking up everything else.
Well that guy is the monetization director, so his job is literally to insert micro transactions into everything.
The monetization director should never say anything ever and should be beaten with a stick if he tries, but the standpoint the article is writing from is clear:
the unveiling of Assassin's Creed Shadows, which quickly gained controversy for numerous allegations that Ubisoft was mispresenting Japanese heritage through unpopular artistic design choices.
"unpopular artistic design choice", hm? What does that mean?
Neither the author's writing nor the quote from the director actually name it specifically, but we can infer that it's probably talking about Yasuke, which means that unfortunately this ghoul director is probably completely right and this author is no better than a concern troll.
What an absolute wanker
How is he so disconnected from the reality? At the same time I know what he meant but did it in the worst way possible. Why corporations are so big that they don't recognise their bad decision. "We are not the problem, it's just you" and then swallows gamers and enshititifaction again.
He’s prob talking about people being racist about the new assassins creed protagonist being black? If so I totally agree with him.
This coming from the company that made the artistic decision to play hip-hop music when the black protag starts a fight.
Parasite upset hosts are fighting back
I get that you should cultivate the audience you want to play your game, but Ubisoft can't win for losing. This should have gone through 20 publicists. I expect that mong Hero Hei to leap on this shit.
Ubisoft needs a complete management overhaul.
Did this guy watch Mythic Quest or something...?
This is shit that Brad would say...
..wait it goes deeper... doesn't Ubisoft have some type of partnership with AppleTV for this show too.....?
It's produced by Ubisoft Studios
Ohhh that makes sense