Can someone OOTL this one for me?
this post was submitted on 16 Mar 2024
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Oh poop I didn't have the third panel which has....
So this is a litmus test, kinda like using the Big Mac price to assess a nation's economy?
Holy shit OP thats really cool
As some of the other commenters say, one of covid's trademark symptoms is loss of smell and the comment curves coincide with the outbreaks.
The reviews probably correspond with covid outbreaks.
So I'm guessing a competing company bought a bunch of bad reviews at the same time. But how did the second person put it in a graph? Is he really that passionate about protecting Yankee Candle from slander, or are those review reliability things more advanced than I thought...?
I’m not sure how or why he would’ve come across that data, but as far as competing companies go…
There definitely weren’t any widespread virus outbreaks in December 2021 and 2022 which affect the ability to smell, that’s for sure! /s
Kidding aside, maybe covid was just a really complex form of corporate sabotage between candle companies 🤔
My guess is this is a covid spike after a holiday where many candles were purchased/gifted.
Or maybe they had a bad batch or ran out of a particular ingredient and everyone eventually got those batches they thought they could pass off 🤷🏻♀️
Or maybe Yankee candles have a baseline error rate in their manufacturing, insufficient QA, and are more commonly purchased over the holidays. The charts show absolute number of reviews and only during the post-covid period. To be semi-meaningful it should show the "no smell" reviews as a percentage of all reviews and include pre-covid years as a comparison.