this post was submitted on 15 Mar 2024
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Audiences attending the SXSW premiere of "The Fall Guy," starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

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[–] tiredofsametab@kbin.run 37 points 6 months ago (4 children)

The fuck is a "sizzle reel". I mean, I get what it probably is from context, but who comes up with this shit

[–] firefly@neon.nightbulb.net 19 points 6 months ago

@JRepin@lemmy.ml

Elitists who make money from nothing or off the backs of others also invent catchy phrases to glorify and sanitize their worthless activities.

[–] meyotch@slrpnk.net 4 points 6 months ago (1 children)

Move over bacon. Now there’s something meatier!

[–] ULS@lemmy.ml 2 points 6 months ago

I'm hungry now.

[–] owen@lemmy.ca 4 points 6 months ago

Yeah, reading that phrase already has me a bit pissed off. Gonna cooldown before watching the conference itself 😂

[–] KingThrillgore@lemmy.ml 2 points 6 months ago (1 children)

Its kinda like when they bring out fajitas at a restaurant on one of those fake ass skillets that was just resting under a broiler and they add water or soy sauce + oil to make it sizzle, to sell it to others.

[–] tiredofsametab@kbin.run 1 points 6 months ago

Now that's an explanation I can get behind. Also, I now want fajitas.

[–] anachronist@midwest.social 20 points 6 months ago

More of a fart reel than a sizzle reel.

The basic message was "stop resisting" because AI is "inevitable." I think it's telling that this is the message the industry is going with.

[–] duncesplayed@lemmy.one 10 points 6 months ago

I was saying Boo-urns.

[–] Xerxos@lemmy.ml 9 points 6 months ago

AI is a tool that makes us X% more productive (X is still debatable and bound to change)

But instead of making our job X% easier or let us earn X% more, work X% less, corporations are hellbent to fire X% of the workforce because that makes the most money.

[–] autotldr@lemmings.world 3 points 6 months ago

This is the best summary I could come up with:


Video emerged on social media of the audience loudly booing a conference sizzle reel that featured several industry leaders speaking positively about AI.

The reel featured several speakers and panelists from previous events at the conference, including Peter Deng, vice president of consumer product at ChatGPT-creator OpenAI, and Sandy Carter, COO of Unstoppable Domains, among others.

She added that the audience showed "a high level of engagement and interest," and had voiced their "enthusiasm and support for positive developments" in the field of AI.

Variety noted that much of the audience was likely made up of professionals in the film industry, including actors and screenwriters who just months ago were on strike — and for whom AI was a major concern.

In resolving the strikes, the studios made several concessions on AI, agreeing to prohibit it from being used to rewrite original material for scripts, and requiring the consent of actors before reproducing their likenesses digitally.

Axel Springer, Business Insider's parent company, has a global deal to allow OpenAI to train its models on its media brands' reporting.


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