Why are we so surprised?
Companies are amoral entities (different from immoral entities) whose only purpose is to make profits.
That's it. In most countries it would be illegal for a company to not work to maximise the value for share holders, in order to try and prevent people from ripping off investors.
We are supposed to have other institutions to hold moral standards, companies will only address morality when it impacts on their first aim, profits.
People keep pointing it out like they're the first ones to notice this despite the fact it's been that way from the beginning.
In a democracy people get the leaders they deserve, they get the companies they deserve and until they do something about it, this will continue.
Seriously, more people need to watch "a bugs life". There's more of us than there is of them. It's on us to make it happen.