What's worse, gambling ads or pharma ads?
this post was submitted on 19 Jan 2024
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Gambling ads are a massive problem in Ontario specifically. Since the industry was de-regulated by the conservatives there's been a massive explosion in marketing. Think that those 20% exposure now was like 1-2% a couple years ago with OLG/Lottomax ads only.
Why?
Why bother deciding? Just get rid of both.
About half the ads I see while watching Star Trek are for gambling, I think this surge will lead to them getting banned
"It's like they can't watch a hockey game or football game without constantly being reminded of opportunities to gamble."
That's the whole point of gambling advertising. The spokespeople saying "just our logo on the court isn't that harmful, it shouldn't count" but they know it's really about getting people the impulse to gamble and from their site, and the more they show it the more it will imprint on people. If it didn't work like that they wouldn't be showing those.
Not if you watch soccer. 45 minutes of non stop game time followed by five minutes of commercials, five minutes of halftime analysis, five more minutes of commercials, then 45 minutes of more uninterrupted game time. Even with added time regular games don’t take more than two hours and only ten minutes of it is commercials. Even if every commercial at halftime was a gambling commercial, it would only take up 10.5% of the airtime at most. Half time bathroom break could take care of most of those ads. Plus you still have most of the day to enjoy something else.
The electric banners around the field regularly have betting ads scrolling by.
Also, many teams have a betting company as their shirt sponsor, which gets regular air time.
Sure but I’m not watching banners. I’m watching the action in the field. They aren’t intrusive like actual commercials are.
Whether you're aware or not, you're still seeing it.
Here's a funny one lol: annoying ads
I’d rather it be in the background than completely interrupting the game every five or ten minutes.
I agree. I'm just saying that they're everywhere.
Rugby is 40+40
This is the best summary I could come up with:
Wheaton, Rossi and their colleagues did similar work counting gambling advertisements during the opening weekend of English Premier League soccer games in the U.K. this past August.
Deirdre Querney, an addiction counsellor at Alcohol, Drug & Gambling Services in Hamilton, Ont., has seen a rise in calls for help since the launch of Ontario's regulated market.
Querney describes a shift in recent years, from people trying to control their betting habits in physical casinos to struggling with the pull of internet gambling.
Burns said operators in Ontario are now required to hit "a minimum level of spend on responsible gaming," a policy he said they put in place after the first year of the regulated market.
CBC, which aired two of the Hockey Night in Canada games included in the analysis, said Rogers Sportsnet holds the national NHL rights and controls the advertising.
One stakeholder, who did not want to be named, told Marketplace that the findings appear to be overstated, and that counting each logo is not the right way to think about how you limit advertising overexposure in this space.
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