How I'm reading those news: "as astroturfing in Twitter becomes unviable, online pulp magazines turn to Reddit. They're clueless on how to navigate the place and, once they learn how to do it, Reddit Inc. will spoil their fun by finding some way to squeeze them dry, and because Reddit is undergoing the same process as Twitter that makes you uneasy to associate your brand with that place."
“We had some organic success on Reddit. So we were like, we should start being more intentional,” said Brady Stone
"We found some grassroots there. We should replace it with astroturfing ASAP."