this post was submitted on 07 Jun 2023
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All this has me wondering. Lemmy and other fediverse sites should be resistant to enshittification. But how could American corporations screw that up? Could they start their own servers and instances, and somehow make them dominant? Or would that not be worth it to them?
It seems to me that capitalism has pretty much been trying to take over everything, with a lot of success. So I find myself wondering if it could happen here.
Theoretically some large company could use the "embrace, extend, extinguish" model to take over "open" standards. Microsoft was famous back then for using this strategy. It would look something like this:
Embrace: large company creates a really stable and well moderated instance that federates with almost everything to attract users
Extend: large company adds custom features to the instance that are incompatible with other instances
Extinguish: people stop using other instances as incompatibilities start impacting user experience. Big instance might also stop federating with other instances, so users are forced to use their instance to see content. After this, big company starts making the platform shittier to make more money.
They should officially add a fourth "E" to that model - Enshittification.
Could go the same way as Gmail. A lot of people just use Gmail. Gmail has a lot of control in the email space because of that. Even though "Email" is an open standard/protocol Gmail has control through the spam filter. Its really hard to setup your own email server without getting a lot of spam so it isn't that open anymore. These are some challenges for open standards as well.
It could absolutely happen here! But the nice part is that people can choose to engage with it. Whereas with reddit, you're forced to engage with capitalism. Don't want ads here? Switch servers and donate to a smaller one.
Perhaps a cartel of high traffic servers that block others.