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‘What seemed like science fiction is already here’: why it’s important to talk (seriously) about neurorights (english.elpais.com)

submitted 1 year ago by Hotchpotch to c/technology

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The risk, explains Yuste, is that the same tools which – in medicine – can help improve people’s lives, can also end up violating the information stored in the brain. “Although the roadmap is beneficial, these technologies are neutral and can be used for better or worse,” he notes. This isn’t only about securing personal data, such as shopping habits, a home address, or which political party one supports – it also involves things as intimate as memories and thoughts. And, in the not so distant future, even the subconscious.

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[–] Eylrid 9 points 1 year ago

Think "shopping habits" already includes subconscious thoughts. Advertisers know when you will quit a brand before you do.

Obligatory mention of Target figuring out when people are pregnant and sending related marketing, including teenagers, and the dad that got mad when they sent it to his daughter.