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YouTube is testing a more aggressive approach against ad blockers (www.androidpolice.com)

submitted 1 year ago* (last edited 1 year ago) by AnonymousLlama@kbin.social to c/tech@kbin.social

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It looks like Google are pushing pretty hard on AdBlockers now. Looks like a pretty aggressive new UI from them.

I'm finding revanced for Android is still working well, but I've got no idea when that'll become less reliable

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[–] Helldiver_M@kbin.social 3 points 1 year ago* (last edited 1 year ago) (1 children)

From the persepctive of the host site, maybe. But for the advertisers, AdNauseam punishes them pretty badly. The idea is to destroy the relationship between the "click through rate" and "conversion rate" of offending sites/ads.

The linked article discusses the phenomena in more detail, but the bottom line is that advertisers want sales. If their ads don't get sales on a certain platform, they will no longer advertise on said platform.

I've also attached a screenshot of the relevant part of the article.
https://www.wordstream.com/average-ctr

That's without even considering how this screws up the data that organizations like Google are trying to track. That data is worth something to them, and this obfuscates it.

[–] JickleMithers@kbin.social 2 points 1 year ago

he idea is to destroy the relationship between the "click through rate" and "conversion rate" of offending sites/ads.

Ah, I didn't think of this part. I was going of off click through rate but didn't think about it destroying the conversion rate