this post was submitted on 29 Jun 2023
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Technology
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"plunges" by a whole 10%, and primarily only during the initial 2 days. Has since mostly rebounded. That is disappointing.
Will see what happens July 1st of course when apps finally stop working.
but 10% is 60+% of actual human engagement. The rest are just bots talking to themselves and clicking ad links.
I know that is a fun narrative, but I haven't seen data to back that up unfortunately, it's all been anecdotal evidence.
The companies who heavily track these metrics so they can recommend to their customers what platform to advertise on all seem to indicate that there is still plenty of regular human engagement happening.
The NSFW content seems to be the only part of the protest that has them recommending pausing ad spending.
Also worth noting is that traffic is not made equal. Often 10% of users generate almost all of the content that other users consume.
Reddit has driven away many of its content creators and moderators.