Privacy Community

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founded 2 years ago

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nicfab@community.nicfab.it

noyb win: Personalized Ads on Facebook, Instagram and WhatsApp declared illegal (noyb.eu)

submitted 2 years ago* (last edited 2 years ago) by nicfab@community.nicfab.it to c/privacy@community.nicfab.it

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From @noybeu@mastodon.social

As reported by The Wall Street Journal, the EDPB has decided that Meta cannot force users to agree to personalized ads. In May 2018, when the GDPR came into force in the EU, Meta Ireland Ltd. believed it could "bypass" the requirement to get opt-in consent from users, by simply adding a provision in the terms and conditions. On 25 May 2018, the digital rights organization noyb filed complaints with the relevant Data Protection Authorities (DPAs). Now, 4.5 years later, the European Data Protection Board (EDPB) found Meta's alleged "bypass" of the GDPR illegal. The EDPB also rejected the view of the Irish Data Protection Commission (DPC) who previously sided with Meta, after taking four years to investigate the case.

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[–] nicfab@community.nicfab.it 2 points 2 years ago

Well, that sounds huge. I wonder what consequences this will have. Only fines or actually more privacy in the future?

It isn't easy to make forecasts. It's an appropriate step, indeed. We should pay attention to the future.