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AVClub: What went wrong with Elemental—and where does Pixar go from here? (www.avclub.com)

submitted 1 year ago by DrGiltspur@kbin.social to c/moviesandtv@lemmy.film

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Pixar just had its worst opening ever, so what happened? We have some ideas.

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[–] plasticus 3 points 1 year ago (1 children)

I don't get it. Took my daughter today and we both loved the movie. The story was good, characters were good, had some jokes we both laughed at. I got choked up a few times near the end (I'm a softie, not abnormal for me), and the animation was outstanding. Beautiful movie to look at. My daughter (9) also loved it, said on the way out that she hoped they'd do a sequel. I do feel like the advertising didn't do a great job of telling me what the movie would be about, though. There was a lot more to it than just a young romance. Thumbs up for me overall.

[–] Billy_Gnosis 1 points 1 year ago

Could be a lot of things, but my guess is that they are suffering from the woke backlash that seems to be the focus these days on nearly anything coming from Disney. I think people are fed up with the politics of the films being more important than the story. As you mention, the advertising was poor and was more concerned with the fact that there was a non binary character than it was with the story and people don't care anymore. They just want to leave the politics behind and see a good film.

This article discusses it a little

https://www.them.us/story/elemental-disney-pixar-nonbinary-character-lake-ripple#:~:text=Hauser%20shared%20their%20casting%20on,if%20you%20wanna%20see%20them.%E2%80%9D